Event management is a rapidly growing industry, with an 8% growth rate, which is higher than the national average. Weddings, conferences, community events and other similar gatherings are always popular, creating a steady demand across the event management industry.
However, to become a truly exceptional Event Manager, you should constantly work on improving your skills. This might include things like attending courses while at the same time honing your organizational, communication and time management skills.
Even though it’s not crucial to gain knowledge through a degree, it can be a great way to work your way up in the highly competitive event management sector.
What Is Event Management?
In order to plan an event, there has to be a robust system in place. This is why some of the most important aspects of organizing an event include responsibilities like:
- Planning and coordinating the event
- Managing the budget and allocating financial resources
- Communicating with vendors and suppliers
- Developing marketing strategies to promote the event
- Overseeing other teams to ensure everything is running smoothly
- Interacting with guests and providing good customer service
Given how planning an event is usually a labor-intensive and time-consuming process, there are numerous roles that contribute to the overall success of an event.
Do I Need a Degree To Work in Event Management?
Just like in other jobs, earning a degree can be a great way to showcase your skills and advance in your career. However, to be a top-tier Event Manager, you should also have years of hands-on experience working in the field.
Practical skills like managing a team and communicating with various stakeholders will teach you how to resolve problems, build your reputation and anticipate your client’s needs. While these important aspects might not be included in the degree program, they will be a great addition to your education credentials.
Career Opportunities in Event Management
Most Event Managers come from similar fields such as finance, public relations or marketing. They don’t necessarily require a degree to work in the event management sector but they possess transferable skills that can help them thrive in their new roles.
Common career progression in event management
If you’re a beginner, you should consider working towards the Event Coordinator role. This is typically considered an entry-level role because it involves handling basic responsibilities, such as managing inventory, ensuring the event runs smoothly and providing excellent customer service.
In this role, you also get to learn on the job from senior colleagues like Event Planners. To land a job as an Event Planner, you should demonstrate excellent planning and research skills as you will be in charge of setting up the project, finding vendors, managing the budget and assigning tasks to other staff members.
Event Planners usually report to Event Managers, who are higher in the chain of command. They have responsibilities that involve overseeing the entire logistics and ensuring the client is happy and that the event is a success.
Pros and Cons of Getting a Degree in Event Management
If you’re considering to get a degree in event management, you’ll benefit from:
- Learning in a structured manner
- Gaining access to the faculty’s resources
- Improving your knowledge of the best industry standards
- Developing valuable skills such as advertising and budgeting
- Networking with like-minded professionals in the field
- Improving your resume and adding more credibility
On the other hand, the downside of getting a degree might include:
- High cost
- Time-consuming schedule
- Several years of commitment
- The degree doesn’t guarantee you a job
- Changing industry standards that might quickly become outdated
How Much Can I Earn With a Degree in Event Management?
Your salary will largely depend on your experience and the industry you’re working in. Also, as you continue climbing the corporate ladder, your income will grow. For example, if you were to start off as an Event Coordinator, you would make $54,362 per year on average.
After you spend a couple of years in the role, you might qualify for a promotion. In your new role as an Event Planner, you can increase your median wage to $62,280 per year. Similarly, as you develop strong leadership skills, you will have no issue advancing to the role of an Event Manager and making $78,729 per year.
Top 5 Event Management Programs in the United States
For those who are looking to start or build a career in event management, here are the best-rated top five schools in the country:
- University of Nevada, Las Vegas (UNLV)
Studying in Las Vegas, known as Sin City for its many casinos and other gambling establishments, offers unlimited networking possibilities for students. On top of that, the University of Nevada offers a well-structured program that encompasses major topics in the industry, such as analyzing audiences, promoting sponsors and developing themes.
- University of Southern California – USC
Attending one of the best-ranked private universities in the U.S. comes with a lot of advantages. Situated in Los Angeles, with a rich cultural scene and a variety of venues, students have a unique opportunity to meet elite clients and work on some of the most exciting projects in the country.
- George Washington University
GWU is a private university in Washington, DC. It has an extensive event management curriculum as part of its bachelor’s programs of tourism. This is a good opportunity to consider because, during your studies, you will be exposed to corporate events in the capital.
- Boston University – Department Of Hospitality Administration
This program is perfect for anyone looking to improve their skills in hospitality. It includes crucial topics such as event design, tailored marketing strategies and other relevant event technology. Boston is also known as a business hub that offers great opportunities for networking.
- Simmons College – The Helen Gordon Davis Institute For Women’s Leadership
As a non-profit organization, Simmons College offers programs that encourage women to join entrepreneurship. They focus on building leadership and project management skills that are a crucial aspect of every senior event managing role.
Criteria for Choosing the Right Event Management Program
When choosing the right degree, you want to make sure it’s offered by an established institution that has already schooled and trained successful Event Managers. This is important because the college’s reputation might play a decisive role in the client hiring you.
Also, it might be worthwhile to attend a course that will teach you the most important aspects of the job. If you’re already in the workforce and you want to advance, committing to a shorter degree program might be more beneficial for your career. That way, you’ll get to build your practical skills and theoretical knowledge.
Lastly, focus on studying the field you’re passionate about. That way, you’ll always be motivated to learn more and innovate. For example, a good thing to do would be to learn about the differences between the various roles such as Event Director vs. Event Manager. This trait becomes crucial in the later stages of your career when you assume the role of Vice President of Events or Chief Event Officer.
