How To Get Started in Event Management

Event management is a dynamic and fast-growing industry, offering a blend of creativity, organization and rewarding experiences. With the event industry is estimated to surpass $150,000 million by 2032, it’s clear why so many people are drawn to this career path.

Whether you’re planning corporate conferences, weddings, festivals or trade shows, this industry is full of opportunities. This guide will show you how to break into event management with no experience and outline some of the most profitable roles available.

Unlike many other careers within hospitality, starting in Event Management can be relatively straightforward. In this article, you’ll learn which steps to take to not only get into event planning with zero experience but also explore some of the most profitable and rewarding roles.

Things To Consider When Starting Off in Event Management

Just like every other industry, being a part of the event planning sector has its pros and cons. If you’re a people person who thrives in a fast-paced environment, you’ll likely love this job. You’ll get to build connections in all walks of life, which can significantly advance your career. 

However, it’s also worth noting that event planning often involves working under pressure and managing high levels of stress. You might be tasked with responsibilities beyond your job role and have to juggle multiple tasks at once.

Being mentally and physically prepared for the dynamic nature of event planning is crucial to avoiding burnout and thriving in this career.

Roles in Event Management

To get into the field, consider becoming an Event Coordinator. To succeed in this role, you should have excellent time management and organizational skills. Even though Event Coordinator is usually considered an entry-level role, they work closely with managers and their role is crucial in preparing a successful event.

After spending a couple of years as an Event Coordinator, you will be eligible to become an Event Planner. As an Event Planner, you will be tasked with more serious responsibilities such as conducting market research, communicating with vendors and ensuring client satisfaction.

Ultimately, if you spend a lot of time in the event management industry, you will advance to an Event Manager. This role demands exceptional attention to detail and the ability to oversee an event from inception to completion, often guiding a team through every stage.

How To Get Into Event Management With No Experience

Breaking into event management might seem daunting, but it’s possible even without prior experience. Here are some steps you can take to start your journey:

1. Study marketing and public relations

Good marketing and PR campaigns play a major role in organizing a successful event. The best part is that these skills are 100% transferable to any job.

For example, if you’ve worked in sales, customer service, or project management, you already have a strong foundation. Consider expanding your skill set by taking relevant courses or learning on the job.

2. Network with successful professionals 

If you’re just starting out in the field, you can learn a lot about the industry from reputable professionals. If you don’t know anyone in your surroundings, you can attend events or seminars where these experts meet.

LinkedIn is also a great place to participate in industry-specific discussions and connect with like-minded individuals as well as established professionals from reputable companies. 

Building a strong network can open doors to mentorship and job opportunities.

3. Work towards obtaining a certification

Consider obtaining an event management certification. Some reputable universities offer degrees in event management and you can also explore specialized courses.

Employers often prioritize candidates who have certifications, even if they lack experience. This can set you apart from other applicants.

Top 5 Must-Have Skills in the Event Management Industry

To excel in event management, focusing on specific skills is key. Here are five essential skills for a successful career in this industry:

• Budget management: Unlike the entry-level roles, as a planner or a manager, you will be expected to set up and manage the budget for the entire project. 
• Communication skills: Your job will be to communicate with clients and vendors on a daily basis, which is why you should have great communication skills.
• Organizational skills: Organizing an event requires someone who can not only lay out the structure but also follow up consistently to ensure everything is running smoothly for the big day. 
• Problem-solving skills: If you’re working in the event planning sector, you know by now that there’s often additional stress before the event takes place. To address these issues as soon as possible, you should be quick on your feet.
• Negotiation skills: You should excel at negotiation as you will be regularly dealing with stakeholders, vendors and suppliers.

Building a Profitable Career in Event Management

Event management offers a clear path to higher salaries as you gain experience and expertise. As an entry-level Event Coordinator, you can expect to earn around $54,362 per year. 

As you hone your skills, advancing to an Event Planner can boost your annual earnings to $62,280. Bear in mind that salaries vary depending on your location and the type of events you manage.

More senior roles such as Event Managers earn $78,729 per year in the U.S. Other similar roles, such as Event Directors, Vice Presidents of Events or Chief Event Officers are entitled to even higher salaries and more lucrative bonuses that come alongside more responsibilities. 

Successful events can often lead to performance-based bonuses, which may significantly increase your earnings.