Position: Senior Marketing Manager
About: Cradlepoint Inc. is a company that does not sponsor US work authorizations for the Senior Demand Marketing Manager position, including H-1B, O-1, and TN visas. This role will be a part of the Demand Marketing organization of Ericsson, focusing on the Enterprise 5G Coverage portfolio and sales team. The primary responsibility is to drive preference, leads, pipeline, and revenue for Ericsson products and sales teams within a newly formed business unit.
Requirements: Bachelor’s degree in marketing or a related field is required; 7 to 10 years of B2B performance marketing experience with hands-on experience in executing high-volume digital and demand generation programs; In-depth experience in marketing analytics, automation, and CRM platforms (primarily Marketo and Salesforce); Experience building and driving demand generation programs working with a large company; Demonstrated experience of driving alignment and success with product, field marketing, and sales teams across all major geographies in driving pipeline and revenue; Deep understanding of demand generation best practices and how to engage prospects and customers at multiple points through the customer journey with a keen test-and-learn mindset; Results and data-driven with excellent attention to detail; exceptional interpersonal and relationship-building skills; strong communicator with experience in indoor and wireless connectivity solutions being a plus.
Benefits: health insurance, 401(k), comprehensive employee assistance program, paid time off, volunteer paid time off
