Position: Senior Marketing Manager
About: Cradlepoint Inc. is seeking a Senior Demand Marketing Manager to join the Demand Marketing organization of Ericsson, focusing on the Enterprise 5G Coverage portfolio and sales team. This role involves developing a global demand gen strategy to drive preference, leads, pipeline, and revenue for Ericsson products and sales teams. The position collaborates with a newly formed business unit dedicated to setting the standard for enterprise solutions within Ericsson, particularly in the hot market of indoor wireless connectivity.
Requirements: Bachelor’s degree in marketing or related field required; 7 to 10 years of B2B performance marketing experience; in-depth experience in marketing analytics, automation, and CRM platforms; experience in driving demand generation programs with large companies; demonstrated success in aligning with product, field marketing, and sales teams globally; strong knowledge of demand generation best practices and engagement strategies; results and data-driven with excellent analytical skills; exceptional interpersonal and relationship building skills; strong communication and presentation abilities; experience with indoor and wireless connectivity solutions is a plus.
Benefits: competitive compensation, subsidized medical and dental benefits, 401(k) with company match, paid time off up to 40 days per year, employee assistance program, volunteer paid time off
