Position: Senior Marketing Manager
About: Cradlepoint Inc. is looking for a Senior Demand Marketing Manager to join the Demand Marketing organization of Ericsson supporting the Enterprise 5G Coverage portfolio and sales team. The key responsibility of the Demand Marketing organization is to drive preference, leads, pipeline, and revenue for Ericsson products and sales teams. This role will work with a newly formed business unit focused on driving the standard for enterprise within Ericsson, particularly in the hot market of indoor wireless connectivity where Ericsson is positioned well based on its technology differentiation and partnerships.
Requirements: Bachelor’s degree in marketing or a related field is required; 7 to 10 years of B2B performance marketing experience with hands-on experience in executing high volume digital and demand generation programs; In-depth experience in marketing analytics, automation, and CRM platforms (primarily Marketo and Salesforce); Experience building and driving demand generation programs working with a large company; Demonstrated experience of driving alignment and success with product, field marketing, and sales teams across all major geographies in driving pipeline and revenue; Deep understanding of demand generation best practices and how to engage prospects and customers at multiple points through the customer journey with a test-and-learn mindset; Results and data-driven with excellent attention to detail; excellent analytical and quantitative skills; Exceptional interpersonal and relationship building skills; Strong communication and presentation skills; Experience with indoor and wireless connectivity solutions is a plus.
Benefits: competitive compensation, subsidized nationwide PPO medical benefit options, generous company-provided HSA contribution, subsidized dental and vision coverage, 4% company match 401(k) plan, company-paid life and AD&D insurance, company-paid disability benefits, up to 40 days of paid time off per year, comprehensive Employee Assistance Program, Talkspace mobile therapy, volunteer paid time off
