The Counter

Overview:

The Counter® is an upscale entrant into the casual dining segment, one of the restaurant industry’s strongest growth areas according to industry publication Fast Casual magazine. The Counter® appeals to all demographics including adults, teens, kids, baby boomers and seniors. It has an innovative menu and setting that drives repeat business not only through traditional lunch and dinner segments or catering and private parties, but also as an afternoon or weekend hangout or simply a place to grab a late-night meal.