Jack Morton

Overview:

Jack Morton Worldwide dramatizes marketing. The marketing firm stages more than 1,000 multimedia events, both live and virtual, to promote clients’ images and brands annually. It offers creative development, planning, speaker and entertainment arrangements, video production, staffing, and logistics, among other services. Clients have included such big names as Procter & Gamble, General Motors, eBay, IBM, and NBCUniversal. Jack Morton Worldwide has 15 offices spanning the US, Europe, and the Asia/Pacific. Founded by entertainment booking agent Jack Morton, the company traces its roots back to 1939. It is a subsidiary of advertising and marketing services conglomerate Interpublic.

Amid the economic downturn, Jack Morton’s revenues have fallen as its clients, especially those in the automotive and high-tech industries, scaled back their marketing budgets. The company in 2009 said businesses have become wary of spending on events that could be perceived as flashy in light of the financial turmoil. This has encouraged most of its clients to cut costs wherever possible, with some cancelling events altogether.