Social Media Specialist Job Description

A female social media specialist wearing glasses and holding her phone

Social Media Specialists oversee daily social media content published across different channels and manage all social media properties.

Social Media Specialists create and manage campaigns, partnerships and strategies while monitoring analytics to gauge impact and success.

They excel in crafting engaging content and possess online marketing and web design expertise.

By: Jericka Orellano

December 27, 2023

Find your next team member with our free Social Media Specialist Job Description Template.

Social Media Specialist Job Overview

We at [Company Name] are hiring a Social Media Specialist for our [Office Name] in [Location].

As part of our [Team Name], you will perform intensive research, build social media strategies and write and edit content to build community engagement.

You will also contribute to editorial calendars and collaborate with other departments to ensure the team’s alignment with social media initiatives.

We’re looking for candidates who have excellent communication skills. Experience in search engine optimization (SEO) and conversion rate optimization (CRO) is also required.

Salary: $45,000–$50,000/year

Schedule: Full-time

Social Media Specialist Duties & Responsibilities

Develop and implement strategies to increase social media engagement and brand awareness
Create compelling content for multiple social media platforms
Monitor social media trends, tools and applications for effective integration
Engage with the online community by responding to comments, messages and mentions
Collaborate with internal teams to ensure brand consistency and meet overall goals
Analyze social media metrics and generate reports to gauge campaign success
Manage and maintain a content calendar for scheduled posts and campaigns
Conduct social media audits to assess the effectiveness of current strategies
Identify and collaborate with influencers or brand advocates for partnership opportunities
Monitor competitors’ social media presence and benchmark against industry standards
Implement crisis management strategies and respond to negative feedback professionally
Optimize social media profiles for search engine visibility and user experience
Develop and maintain relationships with online communities and forums relevant to the brand
Research and recommend new social media tools, platforms and trends for implementation
Implement A/B testing on various elements of social media campaigns for optimization
Educate internal teams on social media best practices and encourage employee advocacy
Plan and execute live events, webinars or Twitter chats to enhance brand visibility
Continuously seek opportunities to improve and innovate social media strategies

Social Media Specialist Experience Requirements & Skills

Minimum of [Number] years of experience in social media management or a similar role
Track record of managing and growing social media accounts across various platforms
Experience with social media analytics tools to measure and report on campaign performance
Familiarity with social media advertising platforms and the ability to execute paid campaigns
Previous engagement with influencer marketing and collaboration with online communities
Experience in crisis management and the ability to handle negative feedback professionally
Excellent written and verbal communication skills
Knowledge of SEO principles, industry best practices and emerging trends in social media marketing

Social Media Specialist Education & Qualifications

Bachelor’s degree in Communication, Marketing or a related program
Additional certifications or courses in social media management, digital media, content specialization or a related field are a plus