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Marketing Executive Job Description

A female marketing executive discussing creativity with her team while showing an image of a lightbulb on her board

Marketing Executives promote products, services, brands or causes through integrated marketing campaigns.

They create marketing copy, oversee social media properties, organize events, conduct market and competitor research and leverage trends.

Marketing Executives are results-oriented and creative, with strong communication and presentation skills.

A female marketing executive discussing creativity with her team while showing an image of a lightbulb on her board
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Marketing Executive Job Overview

We are seeking a Marketing Executive to support our team in creating and executing multimedia marketing strategies, specifically for our office at [Location].

As part of our in-house [Team Name], you will build our brand’s presence across various channels and create campaigns with our internal teams.

We’re looking for candidates who have extensive knowledge of [Software Name] and marketing automation and email platforms.

Salary: $75,000–$80,000/year

Schedule: Full-time, office-based

Marketing Executive Duties & Responsibilities

  • Develop and implement comprehensive marketing strategies to achieve company objectives and enhance brand awareness
  • Create engaging and impactful marketing campaigns across various channels, including digital, social media, email and traditional media
  • Conduct market research to identify trends, competitor activities and opportunities for innovation
  • Manage and execute end-to-end campaigns, from ideation and planning to execution, tracking, and performance analysis
  • Utilize data analytics tools to measure campaign effectiveness and ROI, making data-driven decisions for optimization
  • Develop and maintain relationships with key stakeholders, including agencies, vendors and partners
  • Coordinate the production of marketing materials, ensuring high-quality and consistent branding
  • Monitor and manage social media platforms, engaging with the audience and driving brand visibility
  • Conduct market segmentation and target audience analysis to tailor marketing messages effectively
  • Implement search engine optimization (SEO) strategies to improve online visibility and drive organic traffic
  • Stay informed about industry trends, emerging technologies and best practices in marketing
  • Plan and execute events, webinars and other promotional activities to reach target audiences
  • Collaborate with sales teams to develop and implement lead generation strategies
  • Create compelling content for various marketing channels, including website copy, blog posts and promotional materials
  • Supervise marketing budgets and ensure efficient allocation of resources
  • Monitor and report on key performance indicators (KPIs) to measure marketing success
  • Stay abreast of changes in digital marketing platforms and tools to optimize campaigns
  • Ensure brand consistency across all marketing efforts and channels
  • Identify opportunities for partnerships and collaborations to enhance marketing reach and impact

Marketing Executive Experience Requirements & Skills

  • Minimum of [Number] years of experience in marketing
  • Proficiency in utilizing [Software Name], marketing automation and email platforms and data analytics tools to measure and analyze campaign performance
  • Familiarity with managing social media platforms and driving brand visibility through online channels
  • Experience in planning and executing events, webinars and other promotional activities
  • Knowledge of SEO strategies and tactics to improve online visibility and drive organic traffic
  • Strong strategic thinking and planning skills to develop and implement effective marketing strategies
  • Excellent project management skills, with the ability to execute campaigns from ideation to analysis
  • Data-driven mindset with proficiency in using analytics tools to make informed marketing decisions
  • Exceptional communication and interpersonal skills to collaborate with internal teams and external stakeholders
  • Creativity and the ability to think outside the box when creating engaging and impactful marketing campaigns
  • Attention to detail to ensure high-quality and consistent branding across all marketing materials

Marketing Executive Education & Qualifications

  • Bachelor’s degree in Business Administration, Marketing or a related program
  • Additional certifications or courses in sales, management or a related field are a plus

Marketing Executive Job Description Template — Free Download

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