Marketing Executive Job Description

A female marketing executive discussing creativity with her team while showing an image of a lightbulb on her board

Marketing Executives promote products, services, brands or causes through integrated marketing campaigns.

They create marketing copy, oversee social media properties, organize events, conduct market and competitor research and leverage trends.

Marketing Executives are results-oriented and creative, with strong communication and presentation skills.

By: Jericka Orellano

December 27, 2023

Get a copy of our free Marketing Executive Job Description Template at the end of this article.

Marketing Executive Job Overview

We are seeking a Marketing Executive to support our team in creating and executing multimedia marketing strategies, specifically for our office at [Location].

As part of our in-house [Team Name], you will build our brand’s presence across various channels and create campaigns with our internal teams.

We’re looking for candidates who have extensive knowledge of [Software Name] and marketing automation and email platforms.

Salary: $75,000–$80,000/year

Schedule: Full-time, office-based

Marketing Executive Duties & Responsibilities

Develop and implement comprehensive marketing strategies to achieve company objectives and enhance brand awareness
Create engaging and impactful marketing campaigns across various channels, including digital, social media, email and traditional media
Conduct market research to identify trends, competitor activities and opportunities for innovation
Manage and execute end-to-end campaigns, from ideation and planning to execution, tracking, and performance analysis
Utilize data analytics tools to measure campaign effectiveness and ROI, making data-driven decisions for optimization
Develop and maintain relationships with key stakeholders, including agencies, vendors and partners
Coordinate the production of marketing materials, ensuring high-quality and consistent branding
Monitor and manage social media platforms, engaging with the audience and driving brand visibility
Conduct market segmentation and target audience analysis to tailor marketing messages effectively
Implement search engine optimization (SEO) strategies to improve online visibility and drive organic traffic
Stay informed about industry trends, emerging technologies and best practices in marketing
Plan and execute events, webinars and other promotional activities to reach target audiences
Collaborate with sales teams to develop and implement lead generation strategies
Create compelling content for various marketing channels, including website copy, blog posts and promotional materials
Supervise marketing budgets and ensure efficient allocation of resources
Monitor and report on key performance indicators (KPIs) to measure marketing success
Stay abreast of changes in digital marketing platforms and tools to optimize campaigns
Ensure brand consistency across all marketing efforts and channels
Identify opportunities for partnerships and collaborations to enhance marketing reach and impact

Marketing Executive Experience Requirements & Skills

Minimum of [Number] years of experience in marketing
Proficiency in utilizing [Software Name], marketing automation and email platforms and data analytics tools to measure and analyze campaign performance
Familiarity with managing social media platforms and driving brand visibility through online channels
Experience in planning and executing events, webinars and other promotional activities
Knowledge of SEO strategies and tactics to improve online visibility and drive organic traffic
Strong strategic thinking and planning skills to develop and implement effective marketing strategies
Excellent project management skills, with the ability to execute campaigns from ideation to analysis
Data-driven mindset with proficiency in using analytics tools to make informed marketing decisions
Exceptional communication and interpersonal skills to collaborate with internal teams and external stakeholders
Creativity and the ability to think outside the box when creating engaging and impactful marketing campaigns
Attention to detail to ensure high-quality and consistent branding across all marketing materials

Marketing Executive Education & Qualifications

Bachelor’s degree in Business Administration, Marketing or a related program
Additional certifications or courses in sales, management or a related field are a plus

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