SEO Manager Job Description

An SEO manager sitting in front of the computer

An SEO Manager is accountable for formulating and implementing impactful search engine optimization (SEO) strategies aimed at improving the ranking on Search Engine Results Pages (SERP).

They are in charge of coordinating activities across content, design, social media and pay-per-click (PPC) marketing to enhance overall online visibility. They also track and report on the performance of SEO initiatives to drive continuous improvement.

By: Ksenija Drobac

January 4, 2024

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SEO Manager Job Overview

We are looking for a proficient SEO Manager to join our team at [Company Name].

Your responsibilities will revolve around leading and overseeing day-to-day SEO operations, collaborating closely with cross-functional teams to implement effective strategies and ensuring the continuous optimization of our online content for search engines.

If you are a proactive and organized professional with a passion for SEO, [Company Name] provides an excellent opportunity for you to drive our online visibility, contribute to impactful marketing initiatives and gain valuable experience.

Salary: $86,000-$93,000/year
Schedule: Full-time commitment

SEO Manager Duties & Responsibilities

Develop and implement effective SEO strategies to enhance online visibility
Lead and manage a team of SEO Specialists
Conduct in-depth keyword research
Identify and review technical SEO issues
Optimize website content, landing pages and paid search copy to align with SEO best practices
Direct off-page optimization projects, overseeing link-building initiatives to strengthen online authority
Collect and analyze data, reporting on website traffic, search rankings and other SEO metrics
Collaborate with social media and PPC teams
Conduct regular SEO audits to assess performance and identify areas for improvement
Collaborate with web developers to implement technical SEO enhancements and ensure site optimization
Stay informed about algorithm changes from major search engines
Monitor competitors’ SEO activities
Provide ongoing SEO training and guidance to the broader marketing team

SEO Manager Experience & Skills

Demonstrated experience as an SEO Manager, SEM Manager or in a comparable role
Comprehensive knowledge of standard and current SEO practices
Proficiency in HTML/CSS
Experience with SEO reporting
Familiarity with relevant tools such as Conductor, Screaming Frog, MOZ and web analytics tools like Google Analytics and WebTrends
Excellent communication skills, both written and verbal
Strong organizational skills
Leadership skills, capable of guiding and leading a team of SEO specialists
Analytical mindset with numerical aptitude
Proactive problem-solving skills
Capable of working seamlessly with cross-functional teams
Familiarity with content management systems (CMS)
Continuous learning mentality
Adaptability and preparedness to evolve strategies in response to dynamic changes in search engine algorithms

SEO Manager Education & Qualifications

Bachelor’s degree in Marketing, Business, Computer Science or a related field
Advanced degrees such as a Master’s in Digital Marketing or SEO
Professional certifications in SEO

SEO Manager Education Job Description Template — Free Download

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