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SEO Manager Job Description

An SEO manager sitting in front of the computer

An SEO Manager is accountable for formulating and implementing impactful search engine optimization (SEO) strategies aimed at improving the ranking on Search Engine Results Pages (SERP).

They are in charge of coordinating activities across content, design, social media and pay-per-click (PPC) marketing to enhance overall online visibility. They also track and report on the performance of SEO initiatives to drive continuous improvement.

An SEO manager sitting in front of the computer
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Create compelling job ad postings by downloading or copying our free SEO Manager Job Description Template below.

SEO Manager Job Overview

We are looking for a proficient SEO Manager to join our team at [Company Name].

Your responsibilities will revolve around leading and overseeing day-to-day SEO operations, collaborating closely with cross-functional teams to implement effective strategies and ensuring the continuous optimization of our online content for search engines.

If you are a proactive and organized professional with a passion for SEO, [Company Name] provides an excellent opportunity for you to drive our online visibility, contribute to impactful marketing initiatives and gain valuable experience.

Salary: $86,000-$93,000/year
Schedule: Full-time commitment

SEO Manager Duties & Responsibilities

  • Develop and implement effective SEO strategies to enhance online visibility
  • Lead and manage a team of SEO Specialists
  • Conduct in-depth keyword research
  • Identify and review technical SEO issues
  • Optimize website content, landing pages and paid search copy to align with SEO best practices
  • Direct off-page optimization projects, overseeing link-building initiatives to strengthen online authority
  • Collect and analyze data, reporting on website traffic, search rankings and other SEO metrics
  • Collaborate with social media and PPC teams
  • Conduct regular SEO audits to assess performance and identify areas for improvement
  • Collaborate with web developers to implement technical SEO enhancements and ensure site optimization
  • Stay informed about algorithm changes from major search engines
  • Monitor competitors’ SEO activities
  • Provide ongoing SEO training and guidance to the broader marketing team

SEO Manager Experience & Skills

  • Demonstrated experience as an SEO Manager, SEM Manager or in a comparable role
  • Comprehensive knowledge of standard and current SEO practices
  • Proficiency in HTML/CSS
  • Experience with SEO reporting
  • Familiarity with relevant tools such as Conductor, Screaming Frog, MOZ and web analytics tools like Google Analytics and WebTrends
  • Excellent communication skills, both written and verbal
  • Strong organizational skills
  • Leadership skills, capable of guiding and leading a team of SEO specialists
  • Analytical mindset with numerical aptitude
  • Proactive problem-solving skills
  • Capable of working seamlessly with cross-functional teams
  • Familiarity with content management systems (CMS)
  • Continuous learning mentality
  • Adaptability and preparedness to evolve strategies in response to dynamic changes in search engine algorithms

SEO Manager Education & Qualifications

  • Bachelor’s degree in Marketing, Business, Computer Science or a related field
  • Advanced degrees such as a Master’s in Digital Marketing or SEO
  • Professional certifications in SEO

SEO Manager Education Job Description Template — Free Download

Streamline the process of creating compelling online job postings for an SEO Manager position with our user-friendly template. Start by replacing [Company Name] with your company’s name and tailor the to fit your needs.

Download our SEO Manager Job Description Template by entering your email address and clicking on the Free Download button.

Related: How To Write a Job Description

 

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