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Search Engine Marketing Specialist Job Description

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Search Engine Marketing (SEM) Specialists perform market research on consumer trends, keywords and competing brands.

They are responsible for implementing pay-per-click (PPC) advertising campaigns while adhering to SEO best practices and tracking and analyzing SEM metrics including redirects, click-through rates and customer acquisition rates.

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Search Engine Marketing Specialist Job Overview

We are looking for a professional Search Engine Marketing Specialist who will become a core member of our team at [Company Name].

The ideal candidate should possess a strong background in SEM strategies, including PPC campaigns, SEO optimization and analytics tracking. Expertise in different digital marketing tools and platforms, such as Google AdWords and Google Analytics is essential.

You need to have a deep understanding of consumer behavior online, keyword research and the latest trends in search engine marketing.

You should also be equipped with excellent problem-solving skills, attention to detail and the ability to adapt to changing digital landscapes.

As a Search Engine Marketing Specialist, you will be responsible for developing and implementing SEM strategies, managing advertising budgets, optimizing website content for search engines and tracking and analyzing campaign performance.

If you are passionate about driving online visibility and looking for new ways tp improve search engine rankings, we invite you to apply for the Marketing Strategist position at [Company Name].

Salary: $58,000–$77,000/year

Schedule: Full-time (40 hours per week), Monday–Friday

Search Engine Marketing Specialist Duties & Responsibilities

  • Work closely with the marketing, design and content teams to determine advertising needs
  • Collaborate with designers and writers to align content with SEO rules
  • Research market trends, keywords and competitor strategies
  • Analyze research data to guide the marketing strategy
  • Create online marketing campaigns to boost search engine visibility and web traffic
  • Execute PPC campaigns and follow SEO guidelines
  • Adjust PPC budgets for the best return on paid ads
  • Track SEM metrics, such as conversion rates and cost per click (CPC)
  • Produce and review performance reports
  • Stay current with search trends, PPC tactics and SEO trends

Search Engine Marketing Specialist Experience Requirements & Skills

  • Deep understanding of SEO and SEM strategies
  • Knowledgeable in analytics and PPC tools, such as Google Analytics, Google AdWords and Facebook Business Manager
  • Basic knowledge of HTML, CSS and JavaScript
  • Knowledgeable in search engines including Google
  • Experience with CMS like WordPress, Joomla and Drupal
  • Proficient in MS Office and Google Suite
  • Outstanding written and verbal communication skills
  • Strong research and analytical abilities

Search Engine Marketing Specialist Education & Qualifications

  • Bachelor’s degree in Communications or Marketing
  • Minimum of two years of experience as an SEM specialist

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Related: How To Write a Job Description

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