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Content Marketing Manager Job Description

two women discussing content strategy at the office

A Content Marketing Manager develops and implements comprehensive content strategies, oversees the creation of compelling and relevant content and ensures alignment with the overall marketing goals in a company.

This role involves managing content creation teams, analyzing performance metrics and adapting strategies to maximize audience engagement and conversion.

two women discussing content strategy at the office

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Content Marketing Manager Job Overview

At [Company Name] we’re on the lookout for a talented Content Marketing Manager to drive our content strategy and improve our brand presence.

As a Content Marketing Manager, you will plan and oversee the creation of content for various channels and audiences, manage editorial calendars and implement search engine optimization (SEO) best practices to improve organic search rankings.

The ideal candidate should possess a creative mindset, ability to translate complex concepts into accessible and engaging content and excellent communication skills.

If you’re a dynamic content marketer ready to make a significant impact, apply for this position at [Company Name].

Salary: $70,000–$90,000/yearly

Schedule: Full-time

Content Marketing Manager Duties & Responsibilities

  • Develop and execute a detailed content strategy in line with the company’s marketing objectives
  • Supervise and coordinate the creation of various content types, such as web pages, blog posts, videos and infographics
  • Develop content that fosters engagement and supports lead generation efforts
  • Make sure produced content is based on the SEO best practices to enhance visibility and search engine rankings
  • Develop and implement strategies for distributing content across various channels, including social media, email and other platforms
  • Oversee editorial calendars to ensure a consistent flow of content
  • Conduct audience research to understand target audience’s demographics, behaviors and preferences
  • Work closely with experts and internal teams to make sure content is accurate
  • Use analytics tools to measure content marketing performance and recommend ideas for improvement
  • Ensure consistency in brand messaging, voice and tone across all content channels
  • Conduct competitor research to identify opportunities for high-ranking content
  • Work with design teams to create appealing visuals that support content
  • Collaborate with the email marketing team to integrate content into effective email campaigns
  • Manage content marketing budgets, distributing resources for various initiatives
  • Make sure that all content complies with legal and ethical standards, including copyright and privacy regulations
  • Stay updated with emerging content formats to stay competitive
  • Lead and mentor content creation teams, providing guidance and feedback
  • Create regular reports on content performance and communicate insights

Content Marketing Manager Experience Requirements & Skills

  • Experience in content marketing roles
  • Experience in leading and managing content creation teams
  • Excellent communication skills
  • Knowledge of the industry, target audience and market trends
  • Deep understanding of the brand’s values, voice and market positioning
  • Experience in optimizing content for search engines
  • Knowledge of analytics tools to measure content performance
  • Strong organizational and project management skills
  • Knowledge of content management systems (CMS), marketing automation tools and other relevant technologies
  • Knowledge of social media platforms
  • Experience in managing budgets for content marketing initiatives
  • Understanding of legal and ethical considerations in content creation

Content Marketing Manager Education & Qualifications

  • A Bachelor’s degree in Marketing, Communications, Journalism, English, Public Relations or a related field

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Related: How To Write a Job Description

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