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Digital Media Specialist Job Description

Digital media specialist working on his laptop to create and optimize multimedia content

A Digital Media Specialist is responsible for developing and implementing comprehensive digital marketing strategies across various online channels, including social media, websites, email and advertising platforms.

The goal of their work is to create a strong online presence, promote brand visibility, drive traffic and achieve the set marketing objectives across diverse digital platforms. The role of a Digital Media Specialist requires strong analytical skills, creative thinking and proficiency in digital marketing tools.

Digital media specialist working on his laptop to create and optimize multimedia content

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Digital Media Specialist Job Overview

[Company Name] is seeking a skilled Digital Media Specialist to lead our digital marketing initiatives and shape our online presence.

In this role, you will explore innovative formats and technologies, create interactive and engaging digital content, collaborate with UX/UI teams to enhance the user experience across digital platforms and develop strategies to improve conversion rates.

The ideal candidate should possess strategic vision, a passion for exploring and implementing the latest technologies and tools in the digital marketing landscape and innovative thinking to bring fresh perspectives.

If you are excited to lead our digital revolution, apply for this position at [Company Name].

Salary: $54,000–$68,000/year

Schedule: Full-time

Digital Media Specialist Duties & Responsibilities

  • Plan and develop comprehensive digital media strategies which support the company’s marketing and business objectives
  • Plan and execute paid media campaigns across various platforms
  • Create engaging multimedia content, including videos, images, infographics and other visual assets, for use across different digital channels
  • Analyze digital performance metrics and provide recommendations for optimizing digital campaigns and strategies
  • Implement search engine optimization (SEO) best practices to improve organic search rankings, enhance online visibility and drive targeted traffic to the website
  • Develop and execute email marketing campaigns, including content creation, segmentation and performance analysis
  • Collaborate with web development teams to ensure the website is optimized for user experience and conversions
  • Tailor digital campaigns for global audiences, considering cultural differences and regional preferences
  • Coordinate digital strategies across various channels, ensuring consistency in messaging and brand representation
  • Explore Artificial Intelligence (AI) applications and other emerging technologies to enhance the effectiveness of digital campaigns
  • Use analytics to interpret data and optimize digital strategies
  • Collaborate with external partners, such as digital agencies and influencers, to optimize collaboration and maximize results

Digital Media Specialist Experience Requirements & Skills

  • Experience in digital media, with a strong portfolio showcasing successful campaigns and projects
  • Proficiency in SEO
  • Knowledge of digital marketing trends and industry best practices
  • In-depth understanding of user experience (UX) and user interface (UI) principles
  • In-depth knowledge of digital marketing tools and platforms, including analytics tools, ad platforms and marketing automation software
  • Proficiency in creating engaging content for various online channels and platforms
  • Experience in planning, executing and optimizing paid media campaigns
  • Experience in planning and managing social media campaigns
  • Experience in developing and executing email marketing campaigns
  • Ability to coordinate digital strategies across various channels, ensuring consistency and synergy
  • Knowledge of AI opportunities and challenges
  • Experience in implementing strategies to improve conversion rates across digital touchpoints
  • Strong analytical skills to make strategic decisions based on analytics data
  • Excellent collaboration skills to work effectively with internal teams and external partners
  • Ability to present data and insights visually
  • Experience in managing digital marketing projects from conception to execution
  • Excellent communication skills
  • Ability to manage multiple projects simultaneously

Digital Media Specialist Education & Qualifications

  •  A Bachelor’s degree in Digital Media, Marketing, Communications or a related field

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