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Marketing Specialist Job Description

A female marketing specialist holding a tablet and talking with other staff

Marketing Specialists research, develop and implement marketing strategies to improve brand performance. They also provide advice on targeting audiences and coordinate campaigns and events.

Effective Marketing Specialists have excellent communication and project management skills and are updated with industry trends.


A female marketing specialist holding a tablet and talking with other staff

Our Marketing Specialist Job Description Template makes it easy to write your job post for free.

Marketing Specialist Job Overview

We are looking for a new Marketing Specialist to join our [Team Name] and report directly under our [Position Title].

As part of [Company Name], you will conduct market research and develop targeted campaigns in collaboration with our Brand Manager and other internal teams.

Some qualities integral to this role are effective communication and project management.

Salary: $55,000–$60,000/year

Schedule: Full-time, office-based

Marketing Specialist Duties & Responsibilities

  • Conduct market research to identify trends, target audience behavior and competitors
  • Develop and implement marketing strategies to reach business targets
  • Create and manage digital marketing campaigns across various channels, including social media, email and online advertising
  • Analyze and report on the performance of marketing campaigns, using data to make informed adjustments
  • Collaborate with internal teams to ensure marketing efforts are aligned
  • Craft compelling and engaging content for various marketing materials, including websites, blogs and promotional materials
  • Manage relationships with external vendors, agencies and partners to optimize marketing initiatives
  • Monitor and analyze customer feedback, reviews and market trends to inform product/service improvements
  • Develop and maintain a strong brand identity through consistent messaging and visual elements
  • Coordinate and execute events, trade shows and sponsorships to enhance brand visibility
  • Conduct competitor analysis to identify strengths, weaknesses, opportunities and threats
  • Collaborate with the sales team to create effective sales enablement materials and ensure marketing supports sales efforts
  • Optimize website content and user experience to enhance online visibility and lead generation
  • Implement search engine optimization (SEO) strategies to increase organic traffic and improve rankings
  • Utilize marketing automation tools to streamline processes and improve campaign efficiency
  • Monitor and manage budgets to ensure cost-effective marketing campaigns
  • Foster relationships with key stakeholders, including customers, influencers and industry leaders
  • Continuously evaluate and adjust marketing strategies based on performance metrics and market dynamics

Marketing Specialist Experience Requirements & Skills

  • Minimum of [Number] years of experience as a Marketing Specialist or in a similar role
  • Track record of managing digital marketing campaigns with measurable results in areas such as lead generation and brand awareness
  • Strong analytical skills with the ability to interpret data and trends to inform marketing decisions
  • Excellent written and verbal communication skills, with the ability to create compelling and effective content
  • Proficiency in utilizing digital marketing channels, including social media, email and online advertising
  • Creative thinking and the ability to contribute innovative ideas to marketing strategies
  • Strong project and relationship management skills
  • Knowledge of SEO best practices and the ability to optimize website content for search engines
  • Familiarity with marketing software and tools, such as customer relationship management (CRM) systems and analytics platforms, as necessary for the role
  • Budget management skills to monitor and control expenses related to marketing initiatives
  • Adaptability to rapidly changing market conditions and willingness to adjust strategies accordingly
  • Understanding of branding principles and the ability to maintain a consistent brand identity across various channels

Marketing Specialist Education & Qualifications

  • Bachelor’s degree in Business, Communications, Marketing or a related program
  • Additional certifications or courses in digital marketing, market research or a related field are a plus

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