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Social Media Copywriter Job Description

Social media copywriter typing on a laptop

A Social Media Copywriter is responsible for crafting concise and impactful copy adhering to the character limits of different social media platforms.

A Social Media Copywriter contributes to the overall success of social media campaigns and the company’s digital marketing efforts by engaging the target audience, driving desired actions and promoting the company’s brand identity. This job requires adaptability to social media trends and platform changes to ensure each posting is relevant and engaging.

Social media copywriter typing on a laptop

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Social Media Copywriter Job Overview

[Company Name] is on the lookout for a talented Social Media Copywriter to promote our brand on social media through captivating and compelling copy.

In this role, you will create copy for different platforms, craft posts to spark conversations, track likes and shares and integrate user-generated content to enhance authenticity.

The qualities and skills that make the ideal candidate include creativity, attention to detail and ability to address challenges in real-time.

If you are excited about transforming social media through words, submit your resume, portfolio and a cover letter highlighting your relevant experience to [[email protected]].

Salary: $50,000–$75,000/year

Schedule: Full-time (40 hours per week)

Social Media Copywriter Duties & Responsibilities

  • Create engaging and on-brand copy for social media platforms
  • Tailor the writing style and tone to match the platform, audience, character limits and objectives of each social media post
  • Incorporate search engine optimization (SEO) strategies into copy to enhance visibility on social media channels
  • Develop attention-grabbing headlines to capture the audience’s interest and encourage engagement
  • Create effective calls-to-action (CTA) in the copy to encourage users take a desired action, such as clicks, shares or comments
  • Use strategic hashtags to increase discoverability of content and engage in relevant conversations
  • Work with visual content creators to ensure synergy between copy and visual elements in each post
  • Stay updated on social media trends and platform changes to adapt copywriting strategies
  • Conduct A/B testing on different copy variations to optimize content performance and user response
  • Incorporate audience insights to tailor posts to the preferences and behaviors of the target audience
  • Collaborate with marketing teams to generate innovative ideas for social media campaigns
  • Contribute to the development and management of editorial calendars
  • Keep an eye on competitor social media copy to identify opportunities, trends and areas for differentiation
  • Offer guidance on copy best practices to other teams involved in social media content creation

Social Media Copywriter Experience Requirements & Skills

  • Experience as a copywriter, preferably with a focus on social media platforms
  • A portfolio showcasing diverse and engaging social media copy examples
  • Strong command of English and exceptional writing skills
  • Knowledge of the unique features of various social media platforms
  • Knowledge of brand guidelines and the ability to maintain consistency in messaging
  • Knowledge of SEO principles and the ability to integrate them into social media copy
  • Creative thinking to develop unique and attention-grabbing copy.
  • Attention to detail to ensure accuracy and consistency
  • Knowledge of social media analytics to track and analyze copy performance
  • Time management skills to meet deadlines and contribute to editorial calendars
  • Ability to respond quickly and effectively to social media crises or negative feedback
  • Ability to adapt to real-time trends and adjust copywriting strategies accordingly
  • Sensitivity to cultural nuances and diverse audience preferences

Social Media Copywriter Education & Qualifications

  • Bachelor’s degree in Marketing, Communications, Journalism or a related field

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Related: How To Write a Job Description

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