Social Media Copywriter Job Description

Social media copywriter typing on a laptop

A Social Media Copywriter is responsible for crafting concise and impactful copy adhering to the character limits of different social media platforms.

A Social Media Copywriter contributes to the overall success of social media campaigns and the company’s digital marketing efforts by engaging the target audience, driving desired actions and promoting the company’s brand identity. This job requires adaptability to social media trends and platform changes to ensure each posting is relevant and engaging.

By: Rea Gierran

January 4, 2024

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Social Media Copywriter Job Overview

[Company Name] is on the lookout for a talented Social Media Copywriter to promote our brand on social media through captivating and compelling copy.

In this role, you will create copy for different platforms, craft posts to spark conversations, track likes and shares and integrate user-generated content to enhance authenticity.

The qualities and skills that make the ideal candidate include creativity, attention to detail and ability to address challenges in real-time.

If you are excited about transforming social media through words, submit your resume, portfolio and a cover letter highlighting your relevant experience to [[email protected]].

Salary: $50,000–$75,000/year

Schedule: Full-time (40 hours per week)

Social Media Copywriter Duties & Responsibilities

Create engaging and on-brand copy for social media platforms
Tailor the writing style and tone to match the platform, audience, character limits and objectives of each social media post
Incorporate search engine optimization (SEO) strategies into copy to enhance visibility on social media channels
Develop attention-grabbing headlines to capture the audience’s interest and encourage engagement
Create effective calls-to-action (CTA) in the copy to encourage users take a desired action, such as clicks, shares or comments
Use strategic hashtags to increase discoverability of content and engage in relevant conversations
Work with visual content creators to ensure synergy between copy and visual elements in each post
Stay updated on social media trends and platform changes to adapt copywriting strategies
Conduct A/B testing on different copy variations to optimize content performance and user response
Incorporate audience insights to tailor posts to the preferences and behaviors of the target audience
Collaborate with marketing teams to generate innovative ideas for social media campaigns
Contribute to the development and management of editorial calendars
Keep an eye on competitor social media copy to identify opportunities, trends and areas for differentiation
Offer guidance on copy best practices to other teams involved in social media content creation

Social Media Copywriter Experience Requirements & Skills

Experience as a copywriter, preferably with a focus on social media platforms
A portfolio showcasing diverse and engaging social media copy examples
Strong command of English and exceptional writing skills
Knowledge of the unique features of various social media platforms
Knowledge of brand guidelines and the ability to maintain consistency in messaging
Knowledge of SEO principles and the ability to integrate them into social media copy
Creative thinking to develop unique and attention-grabbing copy.
Attention to detail to ensure accuracy and consistency
Knowledge of social media analytics to track and analyze copy performance
Time management skills to meet deadlines and contribute to editorial calendars
Ability to respond quickly and effectively to social media crises or negative feedback
Ability to adapt to real-time trends and adjust copywriting strategies accordingly
Sensitivity to cultural nuances and diverse audience preferences