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Digital Marketing Executive Job Description

A digital marketing executive holding a tablet

Digital Marketing Executives analyze market trends and consumer behavior to tailor digital campaigns that resonate with target audiences.

Their expertise includes search engine optimization (SEO), web analytics, content creation, email marketing and utilizing social media platforms to maximize engagement and reach.

A digital marketing executive holding a tablet
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Optimize your recruitment process for Digital Marketing Executive roles using OysterLink’s user-friendly Job Description Template.

Digital Marketing Executive Job Overview

We are looking for a seasoned Digital Marketing Executive who will become a key member of our team at [Company Name].

The ideal candidate should maintain partnerships with media agencies and vendors and have a strong background in digital marketing strategy, while being proficient in different social media platforms.

You should also possess excellent analytical skills, be creative and have a proven track record of managing successful digital campaigns.

You will use your expertise in SEO, and content marketing to increase brand awareness and drive traffic to our website.

Your role will involve collaborating with other teams to create cohesive marketing strategies, analyzing data to understand consumer behavior, and continuously optimizing our digital presence.

As a Digital Marketing Executive, your responsibilities will include developing and implementing digital marketing plans, overseeing social media accounts, measuring the success of every campaign and staying updated with the latest digital marketing trends and technologies.

If you are passionate about building positive and lasting relationships with consumers, we invite you to apply for the Digital Marketing Executive position at [Company Name].

Salary: $71,000–$75,000/year

Schedule: Full-time (40 hours per week), Monday–Friday

Digital Marketing Executive Duties & Responsibilities

  • Develop and implement comprehensive digital marketing strategies
  • Monitor the company’s presence on social media
  • Provide actionable insights for improvement
  • Stay informed about emerging digital marketing trends and technologies
  • Collaborate with other departments to create a cohesive and effective overall marketing strategy
  • Manage paid online advertising campaigns — for example, PPC and Google Ads Create and send online newsletters and promotional emails
  • Come up with innovative ideas for content marketing
  • Engage with the online community and respond to comments and customer queries promptly
  • Measure the effectiveness of digital marketing campaigns using web analytics tools, such as Google Analytics and WebTrends
  • Coordinate with external agencies or vendors as needed for specific marketing initiatives
  • Report to the management on the progress and results of digital marketing efforts

Digital Marketing Executive Experience Requirements & Skills

  • Proven experience as a Digital Marketing Executive role or similar
  • Strong understanding of digital marketing fundamentals and best practices
  • Experience in B2C social media, Google Adwords, email campaigns and SEO or SEM
  • Familiarity with ad serving tools, such as DART and Atlas Knowledgeable in web analytics tools, such as Google Analytics and WebTrends
  • Skilled in creative content writing Analytical and critical thinking abilities
  • Outstanding communication and interpersonal skills

Digital Marketing Executive Education & Qualifications

  • Bachelor’s degree in Communications, Marketing, Business or a related field
  • Master’s degree in Digital Marketing is a plus

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