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Digital Marketing Director Job Description

A digital marketing director holding a tablet and actively engaging with a team

Digital Marketing Directors play a pivotal role in the success of a company’s digital marketing strategy. They guide campaigns, prioritize measurement and optimization and actively collaborate with diverse teams to ensure alignment between strategies and overall business objectives.

Digital Marketing Directors demonstrate exceptional leadership, effective budget management and a profound understanding of diverse marketing channels, including search, social media, content, email and display.


A digital marketing director holding a tablet and actively engaging with a team

Enhance your hiring approach with a customized Job Description Template. Use this template for the Digital Marketing Director role to clearly outline the specific requirements and expectations for this important position.

Digital Marketing Director Job Overview

Join [Company Name] as a Digital Marketing Director and lead our digital marketing strategies.

Responsibilities include collaborating with diverse teams to ensure a cohesive approach across various digital marketing channels.

You will also strategically boost ROI through effective digital ad spending, oversee on-platform advertising campaigns and pioneer off-platform initiatives to drive demand and encourage conversions.

Be a driving force in our dynamic and fast-paced work environment, where your skills will play a crucial role in shaping our success.

Salary: $142,000–$235,000/year

Schedule: Full-time (40 hours per week), with the possibility of overtime beyond 40 hours per week

Digital Marketing Director Duties & Responsibilities

  • Develop and implement a comprehensive digital marketing strategy to enhance brand awareness, drive online traffic and acquire customers
  • Collaborate with cross-functional teams to align digital marketing efforts with business objectives and maintain brand consistency
  • Manage and optimize various online marketing channels, including paid search, social media, email marketing, SEO and display advertising
  • Create and oversee the digital marketing budget, measure ROI and provide regular reporting on KPIs to internal and external stakeholders
  • Forecast sales performance trends and proactively take measures to increase market segment share
  • Monitor competitors and provide innovative ideas to differentiate and stand out in the market
  • Keep abreast of the latest trends, developments and changes in digital technology, implementing them strategically
  • Manage and improve online content, utilizing Google Analytics and SEO practices to enhance visibility and engagement
  • Lead, mentor and develop a team of digital marketing professionals

Digital Marketing Director Experience Requirements & Skills

  • Proven work experience as a Digital Marketing Director
  • Experience in developing and executing effective digital marketing campaigns across multiple channels, including paid search, social media, email marketing, SEO and display advertising
  • Hands-on experience with SEO/SEM, Google Analytics and CRM software
  • Familiarity or proficiency in web design principles
  • Excellent analytical and project management skills
  • Strong capabilities in team management and communication, both written and verbal
  • Proven experience in recruiting, developing and leading a team of digital marketers
  • Demonstrated success in effective budget planning and management
  • Expertise in interpreting analytics reports and generating actionable insights

Digital Marketing Director Education & Qualifications

  • A Bachelor’s degree in Marketing, Digital Technologies or a related field is required
  • Candidates holding a master’s degree or MBA is a plus

Digital Marketing Director Job Description Template – Free Download

Attracting a qualified Digital Marketing Director for your team begins with a carefully composed job description.

Download our Digital Marketing Director Job Description Template to draw in top-tier candidates who closely match your organizational needs.

Related: How To Write a Job Description

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