Digital Marketing Manager Job Description

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A Digital Marketing Manager preserves a brand’s online presence and boosts sales through diverse marketing campaigns. They conduct in-depth research and plan strategically to create compelling content that drives successful campaigns.

Their responsibilities include the planning of comprehensive digital marketing initiatives, including web, SEO/SEM, email, social media and display advertising.

Furthermore, the Digital Marketing Manager is dedicated to upholding a robust social media presence across all digital channels and diligently measures and reports on the performance metrics of every digital marketing endeavor.

By: Ksenija Drobac

December 26, 2023

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Digital Marketing Manager Job Overview

We are looking for a dedicated Digital Marketing Manager to join our dynamic team at [Company Name].

As a Digital Marketing Manager, your key responsibilities will involve maintaining and improving our brand’s online presence to drive sales through various marketing campaigns. You will also plan and execute comprehensive digital marketing initiatives, covering areas such as web, SEO/SEM, email, social media and display advertising.

If you are a results-oriented professional with a passion for digital marketing, [Company Name] offers an exciting opportunity for you to gain valuable experience and contribute to our marketing efforts.

Salary: $120,000-$125,000/year
Schedule: Full-time commitment

Digital Marketing Manager Duties & Responsibilities

Strategize and implement comprehensive digital marketing initiatives, including SEO/SEM, marketing database, email, social media and advertising campaigns
Design, develop and manage the company’s social media presence
Measure and report the performance of all digital marketing campaigns
Foster creativity by implementing new and innovative growth strategies
Plan, execute and measure experiments and conversion tests to enhance campaign effectiveness
Collaborate with internal teams to create compelling landing pages and optimize the overall user experience
Leverage strong analytical skills to evaluate the end-to-end customer experience across multiple channels and touchpoints
Proactively optimize user funnels to enhance customer acquisition and retention
Continuously evaluate emerging technologies, providing thought leadership and insights for adoption where appropriate
Keep abreast of industry trends and best practices to ensure the company remains at the forefront of digital marketing innovation
Develop and implement strategies for effective email marketing campaigns
Lead the integration of digital marketing efforts with broader marketing and business strategies

Digital Marketing Manager Experience & Skills

Proven and extensive working experience in the field of digital marketing
Demonstrable expertise in leading and managing diverse digital marketing campaigns, including SEO/SEM, marketing database, email, social media and display advertising
Highly creative with the ability to identify target audiences and devise innovative digital campaigns that engage, inform and motivate effectively
Hands-on experience in optimizing landing pages and user funnels
Proficiency in designing and conducting A/B and multivariate experiments
Solid knowledge of website analytics tools such as Google Analytics and SEMRush
Working knowledge of ad-serving tools like DART and Atlas
Proven experience in setting up and optimizing Google Adwords campaigns
Strong analytical skills and a data-driven approach to decision-making
Up-to-date awareness of the latest trends and best practices in online marketing
Familiarity with social media analytics tools and platforms
Experience in leveraging marketing automation tools to streamline processes and enhance the efficiency of digital marketing initiatives
Exceptional project management skills

Digital Marketing Manager Education & Qualifications

Bachelor’s degree in Marketing, Digital Marketing, Business Administration or a related field
Specialized certification or training in Digital Marketing, showcasing expertise in areas such as SEO, SEM, social media marketing, email marketing and other digital channels

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