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Digital Marketing Strategist Job Description

A digital marketing strategist engaging in a discussion with a team

Digital Marketing Strategists create, execute and oversee a company’s overall digital marketing strategy. They collaborate with the marketing team to identify target audiences, devise campaigns and evaluate the effectiveness of marketing initiatives.

Successful Digital Marketing Strategists demonstrate excellence in strategic thinking, possess strong analytical skills and thrive in collaborating with diverse teams

A digital marketing strategist engaging in a discussion with a team
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Digital Marketing Strategist Job Overview

[Company Name] is in search of an experienced Digital Marketing Strategist to help us leverage web technologies and achieve our business growth goals.

Your responsibilities will include developing marketing strategies, managing social media accounts and introducing fresh concepts to enhance our marketing strategies.

If you possess excellent time management and communication skills, along with proficiency in Content Management Systems and SEO analytics tools, apply now to be a part of our team.

Salary: $74,000–$124,000/year

Schedule: Full-time (40 hours per week), with the possibility of overtime beyond 40 hours per week

Digital Marketing Strategist Duties & Responsibilities

  • Set digital marketing strategies across various channels such as website, emails, social media and blogs
  • Forecast market trends, provide analysis and recommendations to the marketing team and align marketing strategies with overall business strategy
  • Research products, services and existing strategies to identify new opportunities
  • Monitor competition and provide improvement suggestions
  • Monitor SEO/SEM, marketing and sales metrics to predict trends
  • Implement A/B testing to optimize digital marketing campaigns
  • Audit the website regularly, analyze website traffic and track ROI and KPIs
  • Create and optimize landing pages, manage paid advertisement campaigns on various platforms and develop ways to improve content quality
  • Collaborate with influencers and partners for strategic partnerships
  • Coordinate and manage events, webinars or online workshops
  • Implement and manage customer retention and loyalty programs
  • Implement strategies for crisis management and communication on digital platforms
  • Collaborate with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
  • Prepare and manage the digital marketing budget
  • Ensure compliance with relevant data protection and privacy regulations
  • Manage and train the digital marketing team, staying abreast of the latest technology and best practices

Digital Marketing Strategist Experience Requirements & Skills

  • Proven work experience as a Digital Marketing Strategist
  • Demonstrable expertise with SEO/SEM and CRM software
  • Familiarity with content management systems
  • Experience in implementing and optimizing Google AdWords campaigns
  • Solid knowledge of web analytics tools such as Google Analytics
  • Excellent verbal and written communication skills
  • Strong analytical and project management skills
  • Ability to work in a team environment and measure various performance metrics
  • Strong leadership skills

Digital Marketing Strategist Education & Qualifications

  • Bachelor’s degree in Marketing, Advertising, Journalism or a relevant field
  • Having certifications such as Google Ads Certification, HubSpot Content Marketing Certification and Digital Marketing Institute’s Certified Digital Marketing Professional is a plus

Digital Marketing Strategist Job Description Template – Free Download

Attracting a qualified Digital Marketing Strategist for your team starts with a carefully composed job description.

Download our Digital Marketing Strategist Job Description Template to draw in top-tier candidates who closely match your organizational needs.

Related: How To Write a Job Description

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