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Marketing Communications Specialist Job Description

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A Marketing Communications Specialist is responsible for planning press conferences, generating marketing copy for the company’s website, consolidating customer feedback to inform the sales team and creating regular newsletters containing company updates.

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Marketing Communications Specialist Job Overview

We are looking for an expert Marketing Communications Specialist who will become a core member of our team at [Company Name].

The ideal candidate should possess exceptional communication and interpersonal skills, enabling effective collaboration with diverse teams and stakeholders.

You need to have a deep understanding of digital marketing tools and platforms, including social media, email marketing and content management systems.

As a Marketing Communications Specialist, you will create engaging content for a wide range of platforms, including social media and the company’s website.

You will also organize and promote company events, product launches and press conferences and oversee the distribution of promotional materials in both online and offline channels.

Passionate about ​crafting compelling marketing messages, spearheading innovative campaigns and educating potential customers about our goods and services?

We invite you to apply for the Marketing Communications Specialist position at [Company Name].

Salary: $53,000–$64,000/year

Schedule: Full-time (40 hours per week), Monday–Friday

Marketing Communications Specialist Duties & Responsibilities

  • Promote products and services at different events
  • Arrange and manage press events and interviews
  • Manage both physical and digital promotional materials
  • Oversee the company’s social media presence
  • Organize and manage the creation of marketing materials
  • Develop compelling marketing copy for the website
  • Create and dispatch regular newsletters with updates about the company
  • Participate in online forums and social media communities for industry-related discussions
  • Respond to customer inquiries
  • Collect and analyze customer feedback to provide insights to the sales and product development teams
  • Establish connections with industry professionals and prospective clients

Marketing Communications Specialist Experience Requirements & Skills

  • Proven experience in a Marketing Communications Specialist position or a similar role
  • First-hand experience in managing website content, particularly with platforms such as WordPress
  • Skilled in Microsoft Office Suite
  • Knowledgeable in Search Engine Optimization (SEO) and using Google Analytics
  • Solid understanding of both B2B and B2C marketing strategies
  • Great background in executing social media marketing initiatives
  • Effective presentation abilities

Marketing Communications Specialist Education & Qualifications

  • Bachelor of Science degree in Marketing and Public Relations or a similar field

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