Social Media Manager Job Description

A Social Media Manager is a professional responsible for overseeing and managing a company’s presence on various social media platforms. They create engaging posts, interact with the audience and plan the overall social media game plan.

Successful Social Media Managers excel in content creation and audience engagement. They create posts that resonate with the target audience while maintaining a consistent brand voice. Beyond creating content, they follow digital trends and skillfully identify opportunities for increased visibility and community growth.

By: Sasha Vidakovic

December 29, 2023

Streamline your hiring process by downloading or copying our free Social Media Manager Job Description Template below.

Social Media Manager Job Overview

Join our team at [Company Name] as a Social Media Manager and take on a key role in shaping and managing our online presence across various social media platforms.

In this role, your responsibilities will span a range of social media management tasks. You’ll be creating engaging posts, interacting with our audience, developing successful strategies for our social media channels, analyzing engagement data and identifying opportunities to enhance our brand visibility.

Success in this role hinges on your proficiency in both writing and graphic design. Your content must resonate with our audience while upholding a visually appealing and consistently on-brand aesthetic. Effective communication is also important, whether responding to audience comments or initiating discussions.

If you possess creative flair, a strategic mindset and a passion for harnessing the potential of social media, we invite you to apply for the Social Media Manager position at [Company Name].

Salary: $60,000–$70,000/year

Schedule: Full-time (40 hours per week), Monday–Friday, with the possibility of overtime beyond 40 hours per week

Social Media Manager Duties & Responsibilities

Craft compelling and engaging content for different social media platforms
Interact with the audience by responding to comments, messages and mentions
Develop and implement successful strategies for social media channels
Analyze engagement data and identify opportunities to enhance brand visibility
Maintain a visually appealing and consistently on-brand aesthetic in content
Foster positive interactions and build a strong rapport with the online community
Oversee the company’s online presence and digital reputation
Plan, execute and manage digital campaigns to build an online community
Coordinate content schedules and manage social media tools effectively
Evaluate the performance of social media campaigns and adapt strategies accordingly
Identify trends in customer interactions and adapt strategies for optimal impact
Contribute to the growth of the brand’s digital footprint and online influence

Social Media Manager Experience Requirements & Skills

Proven experience as a Social Media Manager
Track record of managing social media campaigns and achieving measurable results
Experience with different social media platforms and their best practices
Knowledge of industry trends and a proactive approach to staying updated
Experience in analyzing engagement data and adapting strategies accordingly
Excellent writing and editing skills for creating compelling content
Proficiency in graphic design tools for crafting visually appealing posts
Strong communication skills for engaging with the online audience
Excellent analytical skills for interpreting data and making informed decisions
Strategic thinking and the ability to develop and execute effective plans
Adaptability to navigate rapidly evolving social media landscapes
Time management and organizational skills to coordinate content schedules
Creative flair to bring innovation to social media campaigns

Social Media Manager Education & Qualification Requirements

Bachelor’s degree in Marketing, Public Relations, Communications or a related field
Previous experience in social media management, digital marketing or a related role may substitute for formal education
Certifications in social media marketing or digital marketing are a plus

Social Media Manager Job Description Template — Free Download

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