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Social Media Strategist Job Description

A social media strategist utilizes a tablet for work

A Social Media Strategist is responsible for developing and implementing social media strategies that align with the company’s marketing and business objectives.

A Social Media Strategist researches the target audience, their behaviors and preferences, analyzes competitors’ performance, selects relevant social media platforms and sets measurable objectives for planned campaigns.

A social media strategist utilizes a tablet for work
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Our meticulously crafted Social Media Strategist Job Description Template will make job posting easy. Just add your requirements and company name and watch your tailored job posting come to life.

Social Media Strategist Job Overview

[Company Name], a [industry/type] leader dedicated to innovation is seeking a talented and strategic-minded Social Media Strategist to shape and execute our social media initiatives.

In this role, you will develop strategies to maximize the reach and impact of our content and integrate social media efforts with other marketing channels to achieve a cohesive and effective brand presence.

If you have a strategic vision, strong analytical skills and collaborative spirit, we’d love to hear from you.

Salary: $60,000–$70,000/year

Schedule: 40 hours per week

Social Media Strategist Duties & Responsibilities

  • Conduct thorough research to understand the target audience
  • Analyze competitor activities on social platforms to identify opportunities, challenges and areas for differentiation
  • Develop content strategies that resonate with the target audience and align with the brand’s messaging and positioning
  • Select relevant social media platforms
  • Define clear and measurable objectives for social media campaigns
  • Plan and execute paid advertising campaigns to enhance reach and engagement
  • Monitor and analyze performance, adapting and optimizing strategies accordingly
  • Work closely with marketing teams, creative teams and leadership to integrate social media efforts into broader marketing initiatives
  • Manage budgets allocated to social media campaigns, optimizing spending
  • Develop and implement crisis management plans to address potential issues or negative feedback on social platforms
  • Define and maintain a consistent brand voice and tone across all social media channels
  • Research and implement emerging technologies and tools that can enhance social media effectiveness
  • Train and develop social media teams, ensuring they have the skills and knowledge needed to execute the strategy effectively
  • Identify and build relationships with influencers who can amplify the brand’s message to a wider audience
  • Create reports about the impact of social media efforts on company’s goals
  • Stay informed about algorithm changes on social platforms and adjust strategies to maintain visibility and engagement

Social Media Strategist Experience Requirements & Skills

  • Experience in social media strategy roles
  • Proficiency in using and navigating major social media platforms, such as Facebook, Instagram, Twitter, LinkedIn and others
  • Knowledge of analytics tools to analyze and measure performance
  • Knowledge of digital marketing principles, including search engine optimization (SEO), email marketing and content marketing
  • Experience in planning and executing paid social media advertising campaigns
  • Strong analytical abilities to interpret data and make data-driven decisions
  • Experience in leading social media teams
  • Strategic thinking
  • Proven ability to effectively manage budgets allocated to social media campaigns
  • Ability to handle multiple social media campaigns simultaneously
  • Exceptional written and verbal communication skills for conveying complex strategies and insights
  • Ability to adapt to continuously evolving trends in the social media landscape
  • Strong problem-solving abilities to address challenges and mitigate crises on social platforms
  • Experience in identifying, negotiating with and managing relationships with influencers
  • Experience in training and developing social media teams
  • Basic awareness of visual design principles for creating visually appealing social media content
  • Strong presentation skills to communicate strategies and results to stakeholders

Social Media Strategist Education & Qualifications

  • A Bachelor’s degree in Marketing, Communications, Public Relations (PR), Digital Marketing or a related field

Social Media Strategist Job Description Template — Free Download

Download our customizable template to create your own Social Media Strategist job description. All you need to do is add your [Company Name] and modify the sections according to your company needs.

Related: How To Write a Job Description

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