Brand Strategist Job Description

A Brand Strategist is a brand development specialist that provides strategic recommendations for companies seeking brand expansion. They play a key role in guiding market research analysis and shaping the overall tone to align with campaign initiatives.

By gathering feedback from sales and analyzing consumer behavior, they meticulously define the company’s brand positioning.

Additionally, they craft differentiation strategies and provide comprehensive briefs to creative teams for various marketing projects, including ebooks, email campaigns and advertising banners.

By: Ksenija Drobac

January 4, 2024

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Brand Strategist Job Overview

We are actively seeking a strategic-minded individual to join [Company Name] as a Brand Strategist.

In this role, you will be the architect of our brand’s story, responsible for crafting and implementing comprehensive strategies. Your insights into market trends, consumer behavior and competitor activities will be crucial in refining and elevating our brand positioning.

If you are ready to contribute your strategic expertise to our team at [Company Name] and play an important role in achieving new milestones in brand excellence, we invite you to apply for this exciting opportunity.

Salary: $78,000-$84,000/year
Schedule: Full-time commitment

Brand Strategist Duties & Responsibilities

Gather insights from sales feedback and analyze consumer behavior
Formulate a differentiation strategy
Create comprehensive guidelines defining the company’s voice across both online and offline platforms
Brief the creative team on various marketing projects
Conduct thorough competitive research
Design and execute promotional campaigns tailored for new products and target markets
Develop and implement a robust social media strategy
Assess the performance of advertising campaigns and events
Analyze market trends, identifying emerging opportunities
Collaborate with cross-functional teams to ensure consistent brand representation in all marketing initiatives
Evaluate customer perceptions and feedback
Foster strong relationships with key stakeholders
Stay abreast of industry trends, technological advancements and best practices

Brand Strategist Experience & Skills

Proven work experience as a Brand Strategist or in a similar role
Possession of a portfolio showcasing successful brand-building projects
Comprehensive understanding of the full marketing mix
Experience in developing marketing strategies grounded in market segmentation
Data-driven thinking
Creative mindset
Excellent communication skills, both written and verbal
Ability to collaborate cross-functionally
Strategic mindset, aligning brand initiatives with broader business goals and objectives
Proactive problem-solving skills
Strong project management skills
Familiarity with digital marketing tools and platforms
Knowledge of market trends and consumer behavior
Continuous learning mentality

Brand Strategist Education & Qualifications

Bachelor’s degree in Marketing, Business Administration, Communications or a related field
Advanced degree such as a Master’s in Marketing, Brand Management or a related discipline
Professional certifications in Brand Strategy or related areas

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