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Brand Strategist Job Description

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A Brand Strategist is a brand development specialist that provides strategic recommendations for companies seeking brand expansion. They play a key role in guiding market research analysis and shaping the overall tone to align with campaign initiatives.

By gathering feedback from sales and analyzing consumer behavior, they meticulously define the company’s brand positioning.

Additionally, they craft differentiation strategies and provide comprehensive briefs to creative teams for various marketing projects, including ebooks, email campaigns and advertising banners.

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Brand Strategist Job Overview

We are actively seeking a strategic-minded individual to join [Company Name] as a Brand Strategist.

In this role, you will be the architect of our brand’s story, responsible for crafting and implementing comprehensive strategies. Your insights into market trends, consumer behavior and competitor activities will be crucial in refining and elevating our brand positioning.

If you are ready to contribute your strategic expertise to our team at [Company Name] and play an important role in achieving new milestones in brand excellence, we invite you to apply for this exciting opportunity.

Salary: $78,000-$84,000/year
Schedule: Full-time commitment

Brand Strategist Duties & Responsibilities

  • Gather insights from sales feedback and analyze consumer behavior
  • Formulate a differentiation strategy
  • Create comprehensive guidelines defining the company’s voice across both online and offline platforms
  • Brief the creative team on various marketing projects
  • Conduct thorough competitive research
  • Design and execute promotional campaigns tailored for new products and target markets
  • Develop and implement a robust social media strategy
  • Assess the performance of advertising campaigns and events
  • Analyze market trends, identifying emerging opportunities
  • Collaborate with cross-functional teams to ensure consistent brand representation in all marketing initiatives
  • Evaluate customer perceptions and feedback
  • Foster strong relationships with key stakeholders
  • Stay abreast of industry trends, technological advancements and best practices

Brand Strategist Experience & Skills

  • Proven work experience as a Brand Strategist or in a similar role
  • Possession of a portfolio showcasing successful brand-building projects
  • Comprehensive understanding of the full marketing mix
  • Experience in developing marketing strategies grounded in market segmentation
  • Data-driven thinking
  • Creative mindset
  • Excellent communication skills, both written and verbal
  • Ability to collaborate cross-functionally
  • Strategic mindset, aligning brand initiatives with broader business goals and objectives
  • Proactive problem-solving skills
  • Strong project management skills
  • Familiarity with digital marketing tools and platforms
  • Knowledge of market trends and consumer behavior
  • Continuous learning mentality

Brand Strategist Education & Qualifications

  • Bachelor’s degree in Marketing, Business Administration, Communications or a related field
  • Advanced degree such as a Master’s in Marketing, Brand Management or a related discipline
  • Professional certifications in Brand Strategy or related areas

Brand Strategist Job Description Template — Free Download

Streamline the process of creating effective online job postings for a Brand Strategist position with our user-friendly template. Start by replacing [Company Name] with your company’s name and tailor the content according to your needs.

Download our Brand Strategist Job Description Template by entering your email address and clicking on the Free Download button.

Related: How To Write a Job Description

 

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