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Content Strategist Job Description

a woman outlining a strategy on a whiteboard

A Content Strategist is in charge of developing and implementing content strategies that cater to the organizational objectives and audience needs.

Their main responsibilities include outlining the plan for creating, distributing and managing content across different platforms, collaborating with a team of Content Creators to brainstorm and generate innovative content ideas and utilizing market insights to shape content strategies and enhance their effectiveness.

a woman outlining a strategy on a whiteboard
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Streamline your hiring process by downloading or copying our free Content Strategist Job Description Template below.

Content Strategist Job Overview

Join our team at [Company Name] as a Content Strategist and play a crucial role in developing and implementing content strategies that align with our business objectives.

As a Content Strategist, your responsibilities will include conducting market research, collaborating with Content Creators and ensuring that content resonates with current trends and audience preferences. You will work closely with cross-functional teams, identifying business goals and crafting engaging content that meets those objectives within specified timelines.

Success in this position requires a combination of strong analytical, communication and strategic thinking skills. Moreover, your creativity will be a driving force in developing content that not only captures attention but also resonates with our target audience.

If you have a flair for crafting compelling narratives and are committed to achieving business success through impactful and effective content, we invite you to apply for the Content Strategist position at [Company Name].

Salary: $60,000–$80,000/year

Schedule: Full-time (40 hours per week), Monday–Friday, with the possibility of overtime beyond 40 hours per week

Content Strategist Duties & Responsibilities

  • Develop and implement content strategies aligned with business objectives
  • Collaborate with Content Creators to generate innovative and engaging content ideas
  • Conduct market research to stay informed about current content trends and audience preferences
  • Participate in cross-functional meetings to identify business goals and align content creation accordingly
  • Oversee the entire content life cycle, ensuring content meets specified objectives and timelines
  • Drive inbound traffic to digital platforms through strategic content planning and execution
  • Craft content topics and pillars that educate, entertain, inspire and engage the target audience
  • Maintain consistency in messaging and quality across various content platforms
  • Analyze market dynamics and industry trends to provide insights that shape content strategy
  • Foster collaboration within the content team, utilizing leadership skills to ensure cohesive strategy execution

Content Strategist Experience Requirements & Skills

  • Proven experience as a Content Strategist or in a similar role
  • Strong analytical skills to interpret data and market trends
  • Familiarity with market research methodologies and tools
  • Excellent communication skills for effective collaboration with cross-functional teams
  • Creative thinking skills and the ability to generate unique content ideas
  • In-depth knowledge of content creation and distribution across various platforms
  • Strategic mindset to align content efforts with business goals
  • Leadership skills to guide content teams

Content Strategist Education & Qualification Requirements

  • Bachelor’s degree in Marketing, Communications, Journalism or a related field

Content Strategist Job Description Template — Free Download

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