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Marketing Strategist Job Description

A Marketing Strategist using her laptop

Marketing Strategists conduct market research for a client, develop a plan to build brand awareness and create content for websites and social media accounts.

Their duties include analyzing social media metrics, tracking engagement rates, understanding audience behavior and developing digital campaigns to boost web traffic.

A Marketing Strategist using her laptop

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Marketing Strategist Job Overview

We are looking for an expert Marketing Strategist who will become a core member of our team at [Company Name].

The ideal candidate should possess a strong background in developing and implementing effective marketing strategies. You should have a proven track record of driving growth and enhancing brand visibility in previous roles.

You need to have a deep understanding of market research, along with the ability to analyze sales and marketing metrics.

You should also be equipped with excellent verbal and written communication skills. Proficiency in digital marketing tools, SEO/SEM and web analytics platforms like Google Analytics is also essential.

You will be responsible for setting marketing goals, developing targeted campaigns and continuously conducting research to identify new market trends.

As a Marketing Strategist, you will play a pivotal role in growing our brand. Your innovative approach and strategic thinking will drive our marketing efforts and contribute significantly to our company’s success.

If you have a keen eye for identifying market trends and are excited about making a measurable impact on brand growth, we invite you to apply for the Marketing Strategist position at [Company Name].

Salary: $67,000–$80,000/year

Schedule: Full-time (40 hours per week), Monday–Friday

Marketing Strategist Duties & Responsibilities

  • Conduct market research
  • Establish clear marketing objectives
  • Create and execute marketing strategies that align with business goals
  • Develop digital campaigns to boost web traffic
  • Evaluate sales and marketing metrics for insights
  • Predict future market trends
  • Connect user behavior with feasible marketing strategies
  • Analyze social media metrics to observe consumer behavior patterns
  • Collaborate with the marketing team to brainstorm campaigns
  • Create content for social media and websites
  • Stay updated with social media trends

Marketing Strategist Experience Requirements & Skills

  • Proven track record as a Marketing Strategist, showcasing successful strategies and campaigns
  • Hands-on experience with marketing campaigns and social media
  • Knowledgeable of CRM software and Content Management System
  • Strong understanding of SEO/SEM and Google Analytics
  • Deep understanding of web design
  • Exceptional verbal and written communication skills
  • Exceptional analytical skills
  • Strong leadership and management skills

Marketing Strategist Education & Qualifications

  • Bachelor of Science degree in Marketing

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Related: How To Write a Job Description

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