Marketing Strategist Job Description

Marketing Strategists conduct market research for a client, develop a plan to build brand awareness and create content for websites and social media accounts.

Their duties include analyzing social media metrics, tracking engagement rates, understanding audience behavior and developing digital campaigns to boost web traffic.

By: OysterLink Team

January 3, 2024

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Marketing Strategist Job Overview

We are looking for an expert Marketing Strategist who will become a core member of our team at [Company Name].

The ideal candidate should possess a strong background in developing and implementing effective marketing strategies. You should have a proven track record of driving growth and enhancing brand visibility in previous roles.

You need to have a deep understanding of market research, along with the ability to analyze sales and marketing metrics.

You should also be equipped with excellent verbal and written communication skills. Proficiency in digital marketing tools, SEO/SEM and web analytics platforms like Google Analytics is also essential.

You will be responsible for setting marketing goals, developing targeted campaigns and continuously conducting research to identify new market trends.

As a Marketing Strategist, you will play a pivotal role in growing our brand. Your innovative approach and strategic thinking will drive our marketing efforts and contribute significantly to our company’s success.

If you have a keen eye for identifying market trends and are excited about making a measurable impact on brand growth, we invite you to apply for the Marketing Strategist position at [Company Name].

Salary: $67,000–$80,000/year

Schedule: Full-time (40 hours per week), Monday–Friday

Marketing Strategist Duties & Responsibilities

Conduct market research
Establish clear marketing objectives
Create and execute marketing strategies that align with business goals
Develop digital campaigns to boost web traffic
Evaluate sales and marketing metrics for insights
Predict future market trends
Connect user behavior with feasible marketing strategies
Analyze social media metrics to observe consumer behavior patterns
Collaborate with the marketing team to brainstorm campaigns
Create content for social media and websites
Stay updated with social media trends

Marketing Strategist Experience Requirements & Skills

Proven track record as a Marketing Strategist, showcasing successful strategies and campaigns
Hands-on experience with marketing campaigns and social media
Knowledgeable of CRM software and Content Management System
Strong understanding of SEO/SEM and Google Analytics
Deep understanding of web design
Exceptional verbal and written communication skills
Exceptional analytical skills
Strong leadership and management skills