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Demand Generation Manager Job Description

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Demand Generation Managers work closely with marketing and sales teams to understand target audiences and create buyer personas, conduct A/B testing and implement demand generation campaigns across different platforms, such as emails, social media and paid advertising.

A young employee holding his phone and laptop

Their responsibilities include creating impactful marketing content, optimizing the lead nurturing process and managing campaign budgets.

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Demand Generation Manager Job Overview

We are looking for an expert Demand Generation Manager who will become a key member of our team at [Company Name].

The ideal candidate should be equipped with creative and analytical skills, demonstrating proficiency in developing and implementing effective marketing strategies that drive business growth.

You need to have a solid understanding of multi-channel marketing techniques to effectively engage and convert target audiences.

Your role will require you to collaborate closely with sales, marketing, and content teams to align campaigns with customer needs and company goals, ensuring a cohesive and impactful brand message.

You will be responsible for designing, performing and managing comprehensive marketing campaigns across various platforms, continually optimizing them based on data-driven insights.

As a Demand Generation Manager, you will play a key role in identifying and pursuing new market opportunities, managing budgets and measuring the success of marketing initiatives to inform future strategies.

If you are passionate about creating and implementing results-driven marketing campaigns, we invite you to apply for the Demand Generation Manager position at [Company Name].

Salary: $79,000–$120,000/year

Schedule: Full-time (40 hours per week), Monday–Friday

Demand Generation Manager Duties & Responsibilities

  • Execute multi-channel campaigns for both short-term and long-term goals, focusing on lead generation and enhancing the sales pipeline
  • Spearhead A/B testing strategies, overseeing their implementation across various channels
  • Continuously monitor and fine-tune campaigns and programs for optimal performance
  • Create detailed customer personas and gain insights into their purchasing preferences
  • Acquire a comprehensive knowledge of the company’s brand and product range
  • Support in crafting content that appeals to consumers at various stages of their lifecycle
  • Collaborate with a team of digital marketing experts and work alongside departments such as sales and content to refine strategies and develop supportive initiatives like sales enablement
  • Explore and identify new market opportunities and innovative advertising methods to drive business expansion
  • Secure endorsement and financial backing from senior management and key stakeholders
  • Conduct a thorough analysis of campaign effectiveness and marketing achievements
  • Compile and present detailed performance reports to the company’s leadership and allied departments

Demand Generation Manager Experience Requirements & Skills

  • Proven track record of driving pipeline growth and increasing revenue through integrated marketing campaigns
  • In-depth knowledge of various technologies such as marketing automation, CRM, analytics platforms and social media management
  • Ability to craft captivating marketing content
  • Experienced in handling budgets and effectively balancing multiple priorities
  • Exceptional written and verbal skills
  • Exceptional analytical skills
  • Capable of working in high-pressure environments with tight deadlines

Demand Generation Manager Education & Qualifications

  • Bachelor’s degree in Communications, Marketing or a related field
  • More than four years of experience in B2B demand generation

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