Marketing Manager Job Description

marketing manager having a meeting with his team

A Marketing Manager is responsible for promoting businesses, brands, services or products. Their duties include developing and refining marketing strategies to align with business goals, planning, coordinating and executing marketing campaigns to promote products or services and managing and leading a team of marketing professionals.

A successful Marketing Manager should possess strong analytical, communication and strategic thinking skills. Adaptability, creativity and leadership skills are also crucial for driving innovative campaigns and fostering a culture of continuous improvement within the marketing team.

By: Sasha Vidakovic

December 29, 2023

Streamline your hiring process by downloading or copying our free Marketing Manager Job Description Template below.

Marketing Manager Job Overview

Join our team at [Company Name] as a Marketing Manager and play a pivotal role in promoting our business, services and products.

In this position, your responsibilities will include developing and implementing marketing strategies, generating new business leads and overseeing a team of marketing professionals.

You will manage marketing budgets, analyze industry trends and ensure effective communication between upper management and the marketing department. Your strategic thinking, leadership skills and ability to analyze market dynamics will be essential in achieving successful marketing outcomes.

If you possess strong organizational skills, attention to detail and a commitment to driving business growth, we invite you to apply for the Marketing Manager position at [Company Name].

Salary: $90,000–$120,000/year

Schedule: Full-time (40 hours per week), Monday–Friday, with the possibility of overtime beyond 40 hours per week

Marketing Manager Duties & Responsibilities

Develop and implement comprehensive marketing strategies to promote business, services and products
Generate and nurture new business leads to support company growth
Coordinate the planning, implementation and monitoring of marketing campaigns to achieve business goals
Oversee and lead a team of marketing professionals within the marketing department
Manage marketing budgets, ensuring the efficient distribution of resources to achieve optimal impact
Analyze industry trends and market dynamics to inform strategic decision-making
Foster effective communication between upper management and marketing department staff
Recruit, hire and train marketing department employees to ensure a skilled and cohesive team
Conduct regular market research to stay informed about industry trends and consumer behavior
Monitor and report on the performance of marketing initiatives, using data to drive improvements

Marketing Manager Experience Requirements & Skills

Proven experience as a Marketing Manager or in a similar marketing role
Track record of developing and executing impactful marketing strategies
Knowledge of marketing tools, technologies and trends
Excellent strategic thinking and planning abilities
Strong leadership and team management skills
Analytical skills for interpreting market trends and making data-driven decisions
Effective communication skills for conveying ideas to both upper management and team members
Adaptability to navigate dynamic markets and industry changes
Creativity for developing innovative marketing campaigns
Financial acumen for prudent budget management
Time management abilities for effective task prioritization and meeting deadlines

Marketing Manager Education & Qualification Requirements

Bachelor’s degree in Marketing, Business Administration or a related field

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