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Marketing Manager Job Description 

marketing manager having a meeting with his team

A Marketing Manager is responsible for promoting businesses, brands, services or products. Their duties include developing and refining marketing strategies to align with business goals, planning, coordinating and executing marketing campaigns to promote products or services and managing and leading a team of marketing professionals.

A successful Marketing Manager should possess strong analytical, communication and strategic thinking skills. Adaptability, creativity and leadership skills are also crucial for driving innovative campaigns and fostering a culture of continuous improvement within the marketing team.

marketing manager having a meeting with his team

Streamline your hiring process by downloading or copying our free Marketing Manager Job Description Template below.

Marketing Manager Job Overview

Join our team at [Company Name] as a Marketing Manager and play a pivotal role in promoting our business, services and products.

In this position, your responsibilities will include developing and implementing marketing strategies, generating new business leads and overseeing a team of marketing professionals.

You will manage marketing budgets, analyze industry trends and ensure effective communication between upper management and the marketing department. Your strategic thinking, leadership skills and ability to analyze market dynamics will be essential in achieving successful marketing outcomes.

If you possess strong organizational skills, attention to detail and a commitment to driving business growth, we invite you to apply for the Marketing Manager position at [Company Name].

Salary: $90,000–$120,000/year

Schedule: Full-time (40 hours per week), Monday–Friday, with the possibility of overtime beyond 40 hours per week

Marketing Manager Duties & Responsibilities

  • Develop and implement comprehensive marketing strategies to promote business, services and products
  • Generate and nurture new business leads to support company growth
  • Coordinate the planning, implementation and monitoring of marketing campaigns to achieve business goals
  • Oversee and lead a team of marketing professionals within the marketing department
  • Manage marketing budgets, ensuring the efficient distribution of resources to achieve optimal impact
  • Analyze industry trends and market dynamics to inform strategic decision-making
  • Foster effective communication between upper management and marketing department staff
  • Recruit, hire and train marketing department employees to ensure a skilled and cohesive team
  • Conduct regular market research to stay informed about industry trends and consumer behavior
  • Monitor and report on the performance of marketing initiatives, using data to drive improvements

Marketing Manager Experience Requirements & Skills

  • Proven experience as a Marketing Manager or in a similar marketing role
  • Track record of developing and executing impactful marketing strategies
  • Knowledge of marketing tools, technologies and trends
  • Excellent strategic thinking and planning abilities
  • Strong leadership and team management skills
  • Analytical skills for interpreting market trends and making data-driven decisions
  • Effective communication skills for conveying ideas to both upper management and team members
  • Adaptability to navigate dynamic markets and industry changes
  • Creativity for developing innovative marketing campaigns
  • Financial acumen for prudent budget management
  • Time management abilities for effective task prioritization and meeting deadlines

Marketing Manager Education & Qualification Requirements

  • Bachelor’s degree in Marketing, Business Administration or a related field

Marketing Manager Job Description Template — Free Download

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Streamline the process of creating online job advertisements for the Marketing Manager position with our free template. All you need to do is add your company’s name and tweak work hours and salary details.

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Related: How To Write a Job Description

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