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Marketing Assistant Job Description

Marketing assistant typing on a laptop while focusing on the screen

Marketing Assistants, also known as Marketing Coordinators, support Marketing Managers and executives on various projects aimed at maximizing company profits.

Their responsibilities encompass a range of tasks, from administrative duties to creative activities such as crafting marketing copy, managing social media accounts and coordinating press releases. This role demands a combination of organizational, communication and technical skills.

Marketing assistant typing on a laptop while focusing on the screen
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Are you looking for a Marketing Assistant? Our free Marketing Assistant Job Description Template helps you be more efficient by providing a structured and comprehensive framework for outlining the responsibilities, qualifications and expectations of the role. 

Marketing Assistant Job Overview

[Company Name] is seeking a Marketing Assistant.

In this role, you’ll closely collaborate with our marketing team to create strategies for our brands, identify marketing trends and develop materials such as white papers, case studies and blog posts.

Your responsibilities will include delivering presentations on ongoing campaigns and providing administrative support to our marketing and sales teams.

If you’re a hardworking, organized and creative individual with strong analytical skills, this opportunity is for you.

Join [Company Name] and be part of a fast-paced environment where your market research skills and commitment to customer satisfaction will contribute to our continued success.

Salary: $40,000–$64,000/year

Schedule: Full-time (40 hours per week), with the possibility of overtime beyond 40 hours per week

Marketing Assistant Duties & Responsibilities

  • Support marketing executives in organizing projects and with daily administrative tasks
  • Research competitors to gather insights and contribute to the development of competitive marketing strategies
  • Execute marketing strategy, manage brand initiatives and develop campaigns
  • Manage and update customer databases, ensuring accurate and up-to-date information for targeted marketing efforts
  • Create reports on marketing performance, maintain schedules for marketing initiatives and assist with social media and website content
  • Assist in organizing promotional events
  • Assist in the creation and execution of email marketing campaigns, including content development and list management
  • Contribute to search engine optimization (SEO) efforts by optimizing content, meta tags and other elements to improve online visibility
  • Help monitor and track marketing budgets, ensuring expenditures align with financial plans
  • Manage inventory of marketing materials, such as brochures, flyers and promotional items
  • Attend trade shows and company events, organize and manage marketing collateral

Marketing Assistant Experience Requirements & Skills

  • Proven experience in a Marketing Assistant role
  • Knowledgeable about market research techniques and databases
  • Familiarity with social media, social networking, email marketing and search engines
  • Proficient in MS Office, marketing computer software and online applications
  • People person and team player, with a knack for diplomatically following up on project priorities and assigned team tasks
  • Ability to multitask and meet deadlines
  • Well-organized with a customer-oriented approach
  • Excellent communication and interpersonal skills

Marketing Assistant Education & Qualifications

  • A high school diploma is required
  • An Associate or Bachelor’s degree in Marketing, Business or a related field is a plus

Marketing Assistant Job Description Template — Free Download

Download our free template to improve your Marketing Assistant job listing.

Start by replacing [Company Name] with your organization’s name, then tailor the template to highlight specific information about your company, emphasizing the unique benefits of joining your team.

Related: How To Write a Job Description

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