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Marketing Analyst Job Description

An employee evaluating data

Marketing Analysts conduct in-depth analysis of sales funnels and customer purchase intentions, evaluate the effectiveness of both online and offline marketing campaigns and report on key marketing performance indicators, including lead generation and conversion rates.

They are responsible for monitoring email campaign metrics, tracking budget distribution and performance and suggesting website and campaign optimizations.

An employee evaluating data

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Marketing Analyst Job Overview

We are looking for a seasoned Marketing Analyst who will become a core member of our team at [Company Name].

The ideal candidate should possess strong analytical skills, a knack for identifying trends and insights from complex data sets and an ability to translate these findings into actionable marketing strategies.

You need to have a deep understanding of market research methods, digital analytics tools and customer segmentation techniques.

You will be responsible for monitoring and analyzing market trends, evaluating campaign performance and providing recommendations to optimize marketing efforts.

As a Marketing Analyst, you will contribute significantly to our understanding of our market position and customer behavior, driving data-informed decisions that propel our business forward.

If you are passionate about crafting strategies based on real-world analytics and playing a pivotal role in shaping the direction of marketing initiatives, we invite you to apply for the Marketing Analyst position at [Company Name].

Salary: $50,000–$65,000/year

Schedule: Full-time (40 hours per week), Monday–Friday

Marketing Analyst Duties & Responsibilities

  • Research consumer preferences, market trends, target demographics and competitor brands
  • Create and implement surveys to understand market and consumer insights
  • Track and identify new customer bases
  • Analyze marketing data to derive meaningful insights
  • Generate comprehensive reports on customer behavior, competitor strategies and sales outcomes
  • Predict future trends in markets, consumer behavior and sales
  • Utilize analytical tools to assess marketing strategy effectiveness
  • Collaborate with the marketing team to shape effective marketing strategies
  • Engage with customers, competitors and suppliers for insights
  • Stay updated with the latest in technology, consumer behaviors and marketing trends

Marketing Analyst Experience Requirements & Skills

  • Proficient in software like MS Excel, Access and PowerPoint
  • Solid understanding of analytical software including SAS, SPSS and Google Analytics
  • Knowledgeable in advanced research, analytical and data interpretation
  • Knowledgeable about survey tools, CRM programs and databases
  • Outstanding verbal and written communication capabilities
  • Excellent organizational and time-management abilities
  • Skilled in presenting complex information clearly and simply

Marketing Analyst Education & Qualifications

  • Bachelor’s degree in Marketing, Statistics, Mathematics or Social Sciences
  • More than two years of marketing experience

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Related: How To Write a Job Description

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