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Market Research Analyst Job Description

A male employee looking at metrics on his computer screen

Market Research Analysts are experts who identify an organization’s position in the marketplace to better promote their products and services, help with developing marketing plans, analyze consumer preferences and forecast marketing and sales trends.

A male employee looking at metrics on his computer screen
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Their expertise includes conducting detailed market analysis, which involves examining industry data and monitoring consumer behavior. They use this information to provide valuable insights that help shape and improve effective marketing strategies.

Optimize your recruitment process for Market Research Analyst roles using OysterLink’s intuitive Job Description Template.

Market Research Analyst Job Overview

We are looking for an expert Market Research Analyst who will become a key member of our team at [Company Name].

The ideal candidate should gather and interpret data on consumer behaviors, preferences and demographics and analyze competitor strategies and market conditions.

Your insights will be key in guiding our marketing strategies and product development. You will also work closely with our marketing and sales teams to understand their needs and provide data-driven recommendations.

In addition, you will be responsible for creating detailed reports and presentations that communicate your findings and suggestions to key stakeholders.

As a Market Research Analyst, your role entails regularly monitoring marketing and sales trends. You will use various tools and methodologies for market research, ensuring accuracy in your work.

If you are passionate about understanding market insights, analyzing consumer behavior and shaping data-driven marketing strategies, we invite you to apply for the Market Research Analyst position at [Company Name].

Salary: $63,000–$83,000/year

Schedule: Full-time (40 hours per week), Monday–Friday

Market Research Analyst Duties & Responsibilities

  • Monitor and forecast marketing and sales trends
  • Analyze prices, marketing methods and distribution channels
  • Analyze consumer preferences to estimate potential product or service sales
  • Learn about market conditions
  • Assist in developing marketing plans
  • Assess methods for data collection
  • Consolidate data on consumers, competitors and market conditions
  • Use statistical software for data analysis and interpretation
  • Maintain strict confidentiality of sensitive information
  • Streamline complex data into user-friendly formats, such as charts or graphs
  • Generate and present reports to the management

Market Research Analyst Experience Requirements & Skills

  • Proficient in analytical thinking, with exceptional research skills
  • Skilled in understanding and analyzing competitors’ tactics and consumer trends
  • Knowledgeable in different marketing initiatives and strategies
  • Capable of collecting extensive data and turning it into significant insights
  • Knowledgeable in web analytics and business research tools
  • Proficient in simplifying complex information into user-friendly formats
  • Proficient in Microsoft Office, database management and statistical software
  • Strong mathematical skills
  • Excellent in both written and oral communication
  • Competent in managing tasks under stress and meeting tight deadlines
  • Highly organized
  • Great attention to detail

Market Research Analyst Education & Qualifications

  • Bachelor’s degree in Market Research or a related field
  • Two years of experience in analysis and market research

Market Research Analyst Job Description Template — Free Download

This customizable template gives you the ability to change key elements such as working hours, salary and additional details to align with the specific requirements of your organization.

Enhance your recruitment approach using our adaptable Market Research Analyst Job Description Template. Simply provide your email and select Download.

Related: How To Write a Job Description

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