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Marketing Coordinator Job Description

A marketing coordinator showcases a document while discussing it with a colleague over a laptop

A Marketing Coordinator ensures the timely completion of various marketing tasks within an organization. Their responsibilities include a wide range of activities, including coordinating marketing events and campaigns, conducting market research to analyze trends and compiling reports on consumer needs.

A successful Marketing Coordinator demonstrates exceptional organizational skills, meticulous attention to detail and effective communication abilities.

A marketing coordinator showcases a document while discussing it with a colleague over a laptop

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Marketing Coordinator Job Overview

[Company Name] is seeking a dynamic Marketing Coordinator to play a key role in our advertising initiatives.

Your primary tasks will involve conducting comprehensive market research, crafting compelling promotional materials and analyzing sales data.

We are looking for an individual with exceptional communication skills, a creative mindset and a passion for effective advertising strategies. Your ability to interpret customer behavior and propose innovative ways to enhance brand awareness is crucial.

If you thrive in a collaborative environment and are dedicated to achieving immediate and long-term business goals, we invite you to join our vibrant team.

Salary: $35,000–$75,000/year

Schedule: Full-time (40 hours per week), with the possibility of overtime beyond 40 hours per week

Marketing Coordinator Duties & Responsibilities

  • Conduct thorough research to analyze customer behavior, including purchasing habits, trends and preferences
  • Design and execute successful marketing campaigns, collaborating with the design department to produce compelling promotional materials
  • Set up tracking systems for online marketing activities, tracking progress and liaising with Marketing Managers and/or Marketing Specialists
  • Identify and analyze competitors, preparing reports by collecting and analyzing sales data
  • Develop and implement strategic marketing initiatives and activities, including plans for print, broadcast and online content
  • Manage internal communication systems and maintain the overall brand identity through various media channels
  • Organize and streamline service offerings, ensuring a user-friendly presentation
  • Plan and manage trade shows, conferences, events and meetings, coordinating requirements and establishing contacts
  • Continually seek and research new sources of prospective customer data, providing recommendations to sales and marketing leadership
  • Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs

Marketing Coordinator Requirements & Skills

  • Proven work experience as a Marketing Coordinator, Marketing Officer or in a similar role
  • Knowledge of both traditional and digital marketing tools
  • Expertise in SEO/SEM campaigns
  • Experience with A/B and multivariate experiments
  • Experience with research methods using data analytics software
  • Project management experience, time-management skills and familiarity with project management software
  • Familiarity with Customer Relationship Management (CRM) and Content Management System (CMS) software
  • Solid computer skills, including proficiency in MS Office, web analytics and Google Adwords
  • Critical thinking skills with strong problem-solving and research proficiencies
  • Ability to comprehend and interpret competitor strategies and consumer behavior
  • Ability to work under pressure and meet strict deadlines
  • Excellent interpersonal skills for public representation, media events and product launches

Marketing Coordinator Education & Qualifications

  • Bachelor’s degree in Marketing, Communications or a related field is essential

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Hiring a top Marketing Coordinator is essential for your company’s growth. Use our Marketing Coordinator Job Description Template to attract skilled candidates who will drive your marketing success.

Related: How To Write a Job Description

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