Email Marketing Manager Job Description

An Email Marketing Manager strategically plans, implements and oversees email marketing campaigns. Leveraging expertise in copywriting, they craft compelling newsletters that resonate with the target audience.

Their focus extends to cultivating and expanding email lists for optimal reach. Through adept communication strategies, they drive sales by engaging effectively with customers and analyzing campaign performance.

By: Ksenija Drobac

January 4, 2024

Craft powerful job ad postings by downloading or copying our free Email Marketing Job Description Template below.

Email Marketing Manager Job Overview

We’re in search of a passionate Email Marketing Manager to join our team at [Company Name]. In this role, you’ll be shaping our brand’s digital presence and engaging our audience through strategic email campaigns.

As an Email Marketing Manager, your responsibilities will include creating targeted email content, managing subscriber lists and analyzing campaign performance for continuous optimization.

If you’re a proactive professional with a proven track record in email marketing and possess excellent communication skills, [Company Name] offers an exciting opportunity for you to lead our email marketing initiatives and contribute to the growth of our brand.

Salary: $86,000-$90,000/year
Schedule: Full-time commitment

Email Marketing Manager Duties & Responsibilities

Identify a target audience and grow an email list
Design and implement direct email marketing campaigns
Proofread emails for clarity, grammar and spelling
Ensure mobile-friendly email templates
Write newsletters
Upgrade email templates using graphics, personalization and advanced features
Ensure prompt and accurate communication with clients via email to minimize the number of unsubscribes
Create email databases for lead generation
Analyze campaign performance and suggest improvements
Report on sales revenue generated from email marketing efforts
Ensure emails follow industry policies and best practices
Implement strategies for effective email targeting
Manage email databases for lead segmentation
Stay updated on industry trends and technological advancements in email marketing

Email Marketing Manager Experience & Skills

Demonstrated work experience as an Email Marketing Manager or Digital Marketing Specialist
Hands-on experience with HTML and content management systems
Proficiency in marketing automation technology
Knowledge of SEO/SEM and Google Analytics
Familiarity with analytical and database tools
Excellent written communication and copywriting skills
Strong project management skills
Capacity to work under tight deadlines
Innovative mindset
Ability to collaborate cross-functionally, working seamlessly with design, content and marketing teams
A keen eye for detail
Customer-centric mindset
A/B testing expertise
Strategic thinking abilities
Continuous learning mentality

Email Marketing Manager Education & Qualifications

Bachelor’s degree in Marketing, Business, Communications or a related field
Professional certification in Email Marketing or Digital Marketing
Relevant coursework or training in HTML, content management systems and marketing automation tools

Email Marketing Manager Job Description Template — Free Download

Simplify the process of creating attractive online job postings for an Email Marketing Manager position with our user-friendly template. Start by replacing [Company Name] with your company’s name and tailor the content according to your needs.

Download our Email Marketing Manager Job Description Template by entering your email address and clicking on the Free Download button.