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Email Marketing Manager Job Description

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An Email Marketing Manager strategically plans, implements and oversees email marketing campaigns. Leveraging expertise in copywriting, they craft compelling newsletters that resonate with the target audience.

Their focus extends to cultivating and expanding email lists for optimal reach. Through adept communication strategies, they drive sales by engaging effectively with customers and analyzing campaign performance.

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Craft powerful job ad postings by downloading or copying our free Email Marketing Job Description Template below.

Email Marketing Manager Job Overview

We’re in search of a passionate Email Marketing Manager to join our team at [Company Name]. In this role, you’ll be shaping our brand’s digital presence and engaging our audience through strategic email campaigns.

As an Email Marketing Manager, your responsibilities will include creating targeted email content, managing subscriber lists and analyzing campaign performance for continuous optimization.

If you’re a proactive professional with a proven track record in email marketing and possess excellent communication skills, [Company Name] offers an exciting opportunity for you to lead our email marketing initiatives and contribute to the growth of our brand.

Salary: $86,000-$90,000/year
Schedule: Full-time commitment

Email Marketing Manager Duties & Responsibilities

  • Identify a target audience and grow an email list
  • Design and implement direct email marketing campaigns
  • Proofread emails for clarity, grammar and spelling
  • Ensure mobile-friendly email templates
  • Write newsletters
  • Upgrade email templates using graphics, personalization and advanced features
  • Ensure prompt and accurate communication with clients via email to minimize the number of unsubscribes
  • Create email databases for lead generation
  • Analyze campaign performance and suggest improvements
  • Report on sales revenue generated from email marketing efforts
  • Ensure emails follow industry policies and best practices
  • Implement strategies for effective email targeting
  • Manage email databases for lead segmentation
  • Stay updated on industry trends and technological advancements in email marketing

Email Marketing Manager Experience & Skills

  • Demonstrated work experience as an Email Marketing Manager or Digital Marketing Specialist
  • Hands-on experience with HTML and content management systems
  • Proficiency in marketing automation technology
  • Knowledge of SEO/SEM and Google Analytics
  • Familiarity with analytical and database tools
  • Excellent written communication and copywriting skills
  • Strong project management skills
  • Capacity to work under tight deadlines
  • Innovative mindset
  • Ability to collaborate cross-functionally, working seamlessly with design, content and marketing teams
  • A keen eye for detail
  • Customer-centric mindset
  • A/B testing expertise
  • Strategic thinking abilities
  • Continuous learning mentality

Email Marketing Manager Education & Qualifications

  • Bachelor’s degree in Marketing, Business, Communications or a related field
  • Professional certification in Email Marketing or Digital Marketing
  • Relevant coursework or training in HTML, content management systems and marketing automation tools

Email Marketing Manager Job Description Template — Free Download

Simplify the process of creating attractive online job postings for an Email Marketing Manager position with our user-friendly template. Start by replacing [Company Name] with your company’s name and tailor the content according to your needs.

Download our Email Marketing Manager Job Description Template by entering your email address and clicking on the Free Download button.

Related: How To Write a Job Description


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