Social Media Coordinator Job Description

A Social Media Coordinator collaborates with marketing and sales teams to create impactful social media campaigns. Their role involves content creation, overseeing campaign schedules and evaluating success through key performance indicators.

They are in charge of researching audience preferences, identifying current trends and crafting engaging text, image and video content. Additionally, they design posts to captivate audiences, sustain curiosity and generate buzz around new products.

By: Ksenija Drobac

January 4, 2024

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Social Media Coordinator Job Overview

We are looking to hire a results-driven Social Media Coordinator to join our team at [Company Name].

Your responsibilities will include overseeing day-to-day social media operations, collaborating closely with the marketing team to organize and execute engaging campaigns and actively participating in events to boost our brand’s online visibility.

If you are a proactive and organized professional with a passion for social media, [Company Name] provides an excellent opportunity for you to shape our online presence, contribute to impactful marketing initiatives and foster your professional growth.

Salary: $50,000-$55,000/year
Schedule: Full-time commitment

Social Media Coordinator Duties & Responsibilities

Research audience preferences and stay abreast of current trends
Create compelling text, image and video content that resonates with the target audience
Design posts strategically to sustain reader curiosity and generate excitement around new products
Measure web traffic and monitor SEO performance to optimize social media content for search engines
Stay up-to-date with changes in all social platforms
Train colleagues on using social media for brand benefit
Facilitate and engage in online conversations with customers
Report on online reviews and feedback
Develop and implement an optimal posting schedule, considering web traffic patterns and customer engagement metrics
Oversee the layout and visual representation of social media accounts to ensure a cohesive brand image
Suggest and implement new strategies to attract prospective customers
Collaborate with the marketing team to align social media efforts with broader brand and campaign strategies
Analyze social media performance metrics and derive actionable insights
Develop and implement social media advertising campaigns

Social Media Coordinator Experience & Skills

Demonstrated work experience as a Social Media Coordinator
Expertise in navigating and leveraging multiple social media platforms
In-depth knowledge of SEO
Capability to deliver creative content across various formats, including text, image and video
Familiarity with online marketing strategies and diverse marketing channels
Ability to act proactively
Excellent communication skills, both written and verbal
Strong multitasking abilities
Good analytical skills
Collaborative mindset, capable of working effectively with cross-functional teams
Crisis management skills
Knowledge of emerging platforms and trends
Continuous learning mentality

Social Media Coordinator Education & Qualifications

Bachelor’s degree in Marketing, Communications, Public Relations or a related field
Certification in Social Media Management or Digital Marketing
Relevant coursework or training in SEO, analytics and creative content creation

Social Media Coordinator Job Description Template — Free Download

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