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Social Media Coordinator Job Description

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A Social Media Coordinator collaborates with marketing and sales teams to create impactful social media campaigns. Their role involves content creation, overseeing campaign schedules and evaluating success through key performance indicators.

They are in charge of researching audience preferences, identifying current trends and crafting engaging text, image and video content. Additionally, they design posts to captivate audiences, sustain curiosity and generate buzz around new products.

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Craft attractive job ad postings by downloading or copying our free Social Media Coordinator Job Description Template below.

Social Media Coordinator Job Overview

We are looking to hire a results-driven Social Media Coordinator to join our team at [Company Name].

Your responsibilities will include overseeing day-to-day social media operations, collaborating closely with the marketing team to organize and execute engaging campaigns and actively participating in events to boost our brand’s online visibility.

If you are a proactive and organized professional with a passion for social media, [Company Name] provides an excellent opportunity for you to shape our online presence, contribute to impactful marketing initiatives and foster your professional growth.

Salary: $50,000-$55,000/year
Schedule: Full-time commitment

Social Media Coordinator Duties & Responsibilities

  • Research audience preferences and stay abreast of current trends
  • Create compelling text, image and video content that resonates with the target audience
  • Design posts strategically to sustain reader curiosity and generate excitement around new products
  • Measure web traffic and monitor SEO performance to optimize social media content for search engines
  • Stay up-to-date with changes in all social platforms
  • Train colleagues on using social media for brand benefit
  • Facilitate and engage in online conversations with customers
  • Report on online reviews and feedback
  • Develop and implement an optimal posting schedule, considering web traffic patterns and customer engagement metrics
  • Oversee the layout and visual representation of social media accounts to ensure a cohesive brand image
  • Suggest and implement new strategies to attract prospective customers
  • Collaborate with the marketing team to align social media efforts with broader brand and campaign strategies
  • Analyze social media performance metrics and derive actionable insights
  • Develop and implement social media advertising campaigns

Social Media Coordinator Experience & Skills

  • Demonstrated work experience as a Social Media Coordinator
  • Expertise in navigating and leveraging multiple social media platforms
  • In-depth knowledge of SEO
  • Capability to deliver creative content across various formats, including text, image and video
  • Familiarity with online marketing strategies and diverse marketing channels
  • Ability to act proactively
  • Excellent communication skills, both written and verbal
  • Strong multitasking abilities
  • Good analytical skills
  • Collaborative mindset, capable of working effectively with cross-functional teams
  • Crisis management skills
  • Knowledge of emerging platforms and trends
  • Continuous learning mentality

Social Media Coordinator Education & Qualifications

  • Bachelor’s degree in Marketing, Communications, Public Relations or a related field
  • Certification in Social Media Management or Digital Marketing
  • Relevant coursework or training in SEO, analytics and creative content creation

Social Media Coordinator Job Description Template — Free Download

Optimize the process of writing attractive online job postings for a Social Media Coordinator position with our easy-to-use template. Start by replacing [Company Name] with your company’s name and tailor the content according to your needs.

Download our Social Media Coordinator Job Description Template by entering your email address and clicking on the Free Download button.

Related: How To Write a Job Description


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