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Marketing Associate Job Description

A female marketing associate on the right being guided by a female marketing director on the left

Playing an important role in the marketing team, a Marketing Associate contributes to the execution and management of comprehensive marketing campaigns.

The responsibilities include contributing to the successful launch of marketing campaigns, analyzing data-driven insights and helping with administrative tasks to achieve the marketing goals of the company.

A female marketing associate on the right being guided by a female marketing director on the left
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The position requires a results-oriented mindset and commitment to meet the company’s marketing objectives.

To simplify your hiring process, we’ve crafted an editable Job Description Template tailored for the Marketing Associate role. Feel free to modify and use this form to effortlessly attract top talent to your company.

Marketing Associate Job Overview

Are you a marketing professional ready to take your career to the next level? We at [Company Name] are actively seeking a passionate Marketing Associate to become a key player in our marketing team.

In this role, you will conduct market research, analyze consumer behavior data, help prepare advertising materials, prepare marketing reports and assist with administrative tasks.

If you’re ready to bring your expertise to a vibrant and collaborative environment, apply now and contribute to our marketing success!

Salary: $52,000–$60,000 per year

Schedule: Full-time (40 hours per week)

Marketing Associate Duties & Responsibilities

  • Organize and manage content calendars to ensure consistent and timely delivery of marketing materials
  • Contribute to the creation of engaging and effective marketing content for various platforms
  • Prepare promotional presentations
  • Help distribute marketing materials
  • Use analytics tools to assess campaign performance metrics
  • Prepare and present detailed reports on marketing campaigns
  • Maintain and update customer databases
  • Develop and execute customer surveys to gather feedback and insights
  • Assist in public relations efforts, including drafting press releases and managing media relationships
  • Collaborate with design teams or agencies to ensure timely production and distribution of marketing materials
  • Oversee inventory of marketing collateral, promotional materials and merchandise making sure there are adequate supplies for various events and campaigns
  • Coordinate and schedule marketing team meetings
  • Assist in managing and tracking marketing budgets, making sure expenses align with campaign objectives
  • Process and manage invoices related to marketing expenses
  • Provide administrative support in the development of marketing proposals and presentations
  • Assist in coordinating travel arrangements for marketing team members attending events, conferences and client meetings
  • Assist in handling responses to marketing campaigns, inquiries and requests for information
  • Keeping marketing files organized for future reference

Marketing Associate Experience Requirements & Skills

  • Prior experience in marketing roles
  • Experience in MS Excel, Google AdWords and web analytics
  • Proficiency in digital marketing platforms, tools and strategies
  • Basic understanding of search engine optimization (SEO) principles
  • Knowledge of Customer Relationship Management (CRM) systems
  • Experience in planning and executing company events to promote brand visibility
  • Ability to take ownership of marketing projects
  • Ability to align marketing initiatives with broader business objectives
  • Ability to adapt to changing priorities
  • Ability to meet deadlines in a dynamic environment
  • Excellent communication and presentation skills

Marketing Associate Education & Qualifications

  • Bachelor’s degree in Marketing, Business, Communications or a related field

Marketing Associate Job Description Template — Free Download

Use our customizable job description template designed for a Marketing Associate role. Serving as a comprehensive starting point with all the essential details for this position, this template can make your hiring process much easier.

Simply insert your [Company Name]  and make minor modifications to suit your company’s requirements.

Related: How To Write a Job Description

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