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Job Overview
Employment Type
Full-time
Work Schedule
Standard Hours
Job Description
This job opportunity is with an independently franchised hotel, offering a unique and dynamic environment within the hospitality industry. The hotel prides itself on delivering exceptional guest experiences and maintains a strong connection with its community and university partners. As a franchisee-operated establishment, it exercises full control over employment practices, including hiring decisions, salaries, and benefits. This creates a tailored work atmosphere where employees can directly contribute to the brand's growth and community engagement. The Marketing Manager role at this hotel is pivotal in shaping the hotel's visibility, reputation, and guest engagement in a competitive marketplace. This position is designed... Show More
Job Requirements
- bachelor's degree in marketing, communications, hospitality, or related field
- 3-5 years of relevant marketing experience
- strong understanding of social media platforms and digital marketing tools
- experience managing website CMS and email marketing campaigns
- proficiency in Google Analytics and SEO principles
- excellent written and verbal communication skills
- ability to manage multiple projects and meet deadlines
- creative mindset with attention to detail
- prior experience in hospitality or related industries preferred
Job Qualifications
- Bachelor’s degree in Marketing, Communications, Hospitality, or related field
- 3–5+ years of marketing experience, ideally within hospitality, travel, or lifestyle brands
- Strong knowledge of social media strategy, content production, and platform analytics
- Experience with CMS platforms and website content management
- Proficiency with email marketing tools and CRM platforms
- Working knowledge of Google Analytics, SEO, and digital marketing best practices
- Proficiency in Canva with strong graphic design skills
- ability to create visually compelling content for digital and print
- Strong writing, editing, and brand storytelling skills
- Ability to juggle multiple deadlines in a fast-paced environment
Job Duties
- This role is responsible for developing and executing strategic marketing plans, managing all digital channels, and driving awareness, engagement, and revenue for the hotel
- This position is ideal for a creative, highly organized, and digitally savvy marketer with strong experience in social media, content creation, email marketing, website management, and analytics
- Develop and execute comprehensive pre-opening and ongoing marketing plans
- Ensure brand consistency across all channels and touchpoints
- Collaborate with internal teams, agency partners, and creative providers (photographers, videographers, designers)
- Social Media Management
- Plan, produce, and publish content for social media platforms, including Instagram, Facebook, TikTok, and LinkedIn
- Engage with followers, respond to messages, and maintain an active digital community
- Track analytics and adjust strategy to improve engagement, reach, and conversions
- Website & CMS Management
- Oversee hotel website updates, imagery, offer pages, landing pages, and navigation through the CMS
- Maintain accuracy and consistency across third-party listings, local directories, and OTA presence
- Implement SEO best practices in coordination with digital partners
- Create and deploy email campaigns promoting offers, events, hotel news, and seasonal messages
- Segment lists and optimize for engagement, open rates, and booking conversion
- Manage pre-stay and post-stay guest email communications where applicable
- Content Creation & Management
- Write compelling copy for web pages, social posts, ads, brochures, and collateral
- Manage photography and video needs, including coordination of shoots and creative direction
- Maintain a robust content calendar that aligns with business goals, events, and seasonal campaigns
- Develop and execute integrated marketing campaigns supporting leisure, group, and university-related business
- Support hotel opening, special events, packages, programming and community partnerships
- Manage paid media initiatives in collaboration with external partners
- Monitor KPIs including website traffic, social performance, email metrics, and booking trends
- Produce monthly reporting and insights to guide strategy and budget allocation
- Evaluate campaign ROI and make data-driven recommendations
Job Qualifications
Experience
Mid Level (3-7 years)
Job Location
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