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Assistant Athletic Director of Ticket Sales and Operations
Job Overview
Employment Type
Full-time
Compensation
Salary
Range $52,105.00 - $67,736.00
Work Schedule
Day Shifts
Weekend Shifts
Night Shifts
Benefits
Health Insurance
Paid holidays
annual leave
sick leave
Tuition Benefits
retirement plans
Life insurance
wellness programs
Job Description
Marshall University, established in 1837 and named after Chief Justice John Marshall, is a prestigious public comprehensive university located in Huntington, West Virginia. Known for its rich history as one of the oldest institutions of higher learning in the region, Marshall University is committed to advancing the public good through innovative and accredited educational programs. With multiple campuses including South Charleston, Point Pleasant, Teays Valley, and Beckley, the university offers a wide range of affordable and accessible undergraduate, graduate, and professional education. It prides itself on fostering an inclusive and equitable community while encouraging intellectual, artistic, and cultural enrichment. Marshall... Show More
Job Requirements
- Bachelor's degree in education, sports management, or related field
- 3+ years of experience in ticket sales, ticket operations, or revenue generation within collegiate or professional sports
- Proficiency with ticketing systems, Paciolan preferred
- Strong communication skills
- Customer service skills
- Organizational skills
- Ability to work nights, weekends, and game days
Job Qualifications
- Bachelor's degree in sport management, business, marketing, or a related field
- 3+ years of experience in ticket sales, ticket operations, or revenue generation within collegiate or professional sports
- Proficiency with ticketing systems, preferably Paciolan
- Strong communication, customer service, and organizational skills
- Ability to work nights, weekends, and game days
- Master's degree in higher education, sport management, or related discipline preferred
- Experience with CRM systems and data-driven sales strategies in a Division I athletics environment preferred
- Proven track record of revenue growth through season ticket sales, group sales, premium seating, or fan engagement initiatives preferred
Job Duties
- Develop and execute strategic sales plans to grow season tickets, mini-plans, group sales, and single-game revenue across all ticketed sports
- Lead outbound sales initiatives through targeted campaigns, digital marketing partnerships, community outreach, and corporate engagement
- Track performance metrics and sales goals, providing regular reporting and data-driven recommendations
- Work closely with the Director of Premium Seating and Donor Experience to support sales of club seats, suites, and premium hospitality offerings
- Oversee all ticket operations across Athletics venues, including system management, box office operations, and event-day ticketing procedures
- Manage setup and execution in Paciolan including manifests, pricing, promotions, seating maps, and access control
- Coordinate ticket distribution, will call, mobile ticketing, and game-day troubleshooting
- Ensure compliance with NCAA, conference, and institutional ticketing policies
- Establish and maintain a high standard of customer service for fans, donors, students, and community stakeholders
- Develop customer service scripts, FAQs, training modules, and response protocols
- Manage fan inquiries, escalations, and resolution processes to ensure a positive fan experience
- Supervise ticket office staff, interns, part-time workers, and student employees
- Coordinate with Marketing to enhance ticket promotions, theme nights, email campaigns, and engagement strategies
- Partner with Game Operations and Facilities teams to ensure smooth entry processes, staffing, signage, and game-day readiness
- Support Big Green fundraising initiatives tied to ticketing benefits, donor seating, and priority points
- Manage performance incentives related to group attendance growth, new group sales accounts, and season ticket renewal rates
Job Qualifications
Experience
Mid Level (3-7 years)
Job Location
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