Willie Itule Produce Inc

Willie Itule Produce Inc. is a family-owned wholesale produce distributor based in Phoenix, Arizona. The company has been committed to delivering the freshest and highest quality produce since 1979.

Founded by Willie and Lynn Itule, it has grown from a small operation to a team of over 100 employees, including their three children who actively participate in various aspects of the business.

Services and Facilities

The company offers a comprehensive range of services such as delivering fresh fruits, vegetables, and frozen goods.

Its diverse clientele includes restaurants, schools, hospitals, and hotels all across Arizona.

Their state-of-the-art facility covers nearly 80,000 square feet, with 50,000 square feet dedicated to refrigerated cooler storage and order staging.

This ensures optimal quality, freshness, and extended shelf life of products while adhering to stringent food safety standards.

Operations and Technology

In 2016, Willie Itule Produce relocated to a new warehouse in West Phoenix to enhance operational efficiency and meet growing demand.

The company has embraced digital innovation by implementing an enterprise resource planning (ERP) system called Produce Pro Software.

This software provides real-time inventory statistics and reporting, improving productivity and customer service.

Leadership

In May 2025, Gabe Flores was appointed Chief People Officer and Executive Director.

Flores brings over 37 years of leadership experience in the grocery retail industry with expertise in fresh produce operations, team development, and fostering people-first cultures.

Location

• Phoenix, AZ, USA

Company Mission

Willie Itule Produce is dedicated to quality service, quality produce, and quality people.

It has established itself as a trusted partner within Arizona's produce distribution sector.

The company emphasizes customer satisfaction and continuous improvement in its mission to provide unparalleled service and the freshest products available.