Wheel Pros
About The Wheel Pros
Industry
Other
Wheel Pros is a leading designer, marketer, and distributor of branded aftermarket wheels, performance tires, and vehicle accessories. Established in 1995, the company has grown to become a prominent player in the automotive aftermarket industry.
It offers a diverse range of products that cater to various vehicle types, including off-road trucks, high-performance street cars, and classic restorations.
Brand Portfolio
The company's extensive brand portfolio includes well-known names such as Fuel Off-Road, American Racing, KMC Wheels, Rotiform, and Black Rhino. These brands are recognized across all major vehicle segments.
They are sold through a network of over 25,000 dealers in more than 30 countries.
Manufacturing and Distribution
Wheel Pros operates a comprehensive manufacturing and distribution network with over 35 warehouse and fabrication locations strategically located around the world.
This global presence enables the company to deliver products to customers efficiently and effectively.
Product Offerings
In addition to its core products, Wheel Pros offers a range of vehicle accessories, including suspension systems and lighting solutions.
These products enhance the performance and aesthetics of vehicles, with the company committed to quality and customer satisfaction, ensuring high standards of performance and safety.
Locations
Wheel Pros is headquartered in Greenwood Village, Colorado, and has a significant presence in Minneapolis, Minnesota.
Additional locations include:
- Elk Grove, California
- Greenville, South Carolina
- Minneapolis, MN, USA
Environmental and Social Responsibility
The company is committed to environmental sustainability and corporate social responsibility.
Its initiatives include recycling scrap metal into new wheels, reducing wastewater, and supporting charitable causes to minimize its environmental footprint.
Financial Status
In 2024, Wheel Pros filed for Chapter 11 bankruptcy protection due to over $1.7 billion in debt. This financial restructuring was influenced by rising interest rates and decreased spending on custom car accessories.
Outlook
Despite these challenges, Wheel Pros continues to be a significant entity in the automotive aftermarket industry, offering a wide range of products and services to meet the needs of vehicle enthusiasts worldwide.