Weee! Inc

Weee! Inc. is a leading online grocery delivery platform specializing in Asian and Hispanic foods. It offers a vast selection of authentic groceries, beauty, and household products from across Asia and Latin America.

Founded in 2015 by Larry Liu, the company is headquartered in Fremont, California. It has expanded operations to multiple locations across the United States.

Company Origin and Evolution

Initially launched as a WeChat group-buying service connecting wholesale vendors with Chinese immigrants in the Bay Area, Weee! recognized the need for convenient access to ethnic foods. It pivoted to a direct-to-consumer grocery delivery model.

This strategic shift enabled the company to serve second- and third-generation Asian Americans living in areas with limited access to traditional Asian markets.

Product Range and Technology

Weee! offers a curated selection of over 10,000 products, including fresh produce, seafood, snacks, and specialty items from various Asian and Hispanic cultures.

Customers can shop from ethnic storefronts such as Chinese, Korean, Japanese, Vietnamese, Filipino, and Indian. Products are delivered directly to homes via mobile app or website.

The platform uses AI to provide personalized recommendations based on cultural preferences and shopping patterns.

Growth and Acquisitions

In 2021, the company expanded services by acquiring Ricepo, an on-demand food delivery service for Asian communities.

This transformed Weee! into a one-stop destination for diverse culinary needs. In 2022, Weee! introduced Global+, a marketplace to purchase food directly from Asia, further enhancing offerings.

Company Size and Funding

As of 2025, Weee! operates in over 40 states across the U.S.

The company employs over 500 individuals and has raised more than $800 million in funding from investors including SoftBank Vision Fund 2, Goodwater Capital, and Lightspeed Venture Partners.

Location and Presence

Weee! is headquartered in Fremont, California.

It also has locations in Seattle, Washington, and Cambridge, MA, USA.

• Fremont, California
• Seattle, Washington
• Cambridge, MA, USA

Mission and Vision

Weee! continues to redefine online grocery shopping by making food from all cultures accessible and affordable. It focuses particularly on serving underserved Asian communities in North America.