Universal Creative

Universal Creative is the design and development division of Universal Parks & Resorts. It is responsible for creating immersive attractions, rides, resorts, and theme parks worldwide. Established in 1968 as MCA Planning and Development, it was rebranded to Universal Creative in 1997 after MCA was acquired.

Headquartered in Orlando, Florida, Universal Creative operates across Universal Parks & Resorts locations globally. These include the United States, Singapore, Japan, and China.

The team is a diverse group of designers, engineers, artists, producers, architects, and writers who collaborate to deliver innovative entertainment experiences. They are known for designing attractions based on Universal's intellectual properties and third-party franchises.

Notable Projects

• The Wizarding World of Harry Potter
• Transformers: The Ride
• Super Nintendo World

These projects blend art and technology to set new standards in the themed entertainment industry.

Additional Developments

Universal Creative also develops resorts, hotels, restaurants, and retail experiences. Collaborations with partners like Loews Hotels have resulted in properties such as Loews Portofino Bay Hotel, Hard Rock Hotel, and Loews Royal Pacific Resort.

The company has designed dining venues like Mythos Restaurant, The Leaky Cauldron, and The Three Broomsticks at Universal Orlando Resort.

Innovation and Patents

In 2019, Universal Creative filed 43 patents, highlighting its commitment to innovation. Patents include the SCOOP ride vehicle for The Amazing Adventures of Spider-Man and interactive wand technology for The Wizarding World of Harry Potter.

Company Size and Revenue

The company employs approximately 1,573 employees and has an estimated annual revenue of $451.5 million. Universal Creative continues to drive growth for Universal Parks & Resorts through its dedication to creating immersive experiences.

Locations

• Orlando, FL, USA - Headquarters at 1000 Universal Studios Plaza
• Singapore
• Japan
• China