Trucenta
About The Trucenta
Industry
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Trucenta is a vertically integrated cannabis company based in Michigan, specializing in outdoor and indoor cultivation, processing, manufacturing, wholesale distribution, and retail operations.
Established in 2015, Trucenta has grown to become a significant player in the state's cannabis industry. It has a dedicated team of approximately 100 to 200 employees.
Cultivation Facilities
The company's cultivation facilities include over 50,000 square feet of indoor space across southeast Michigan. This is complemented by a 30-acre outdoor farm in Emmett Charter Township near Battle Creek.
This extensive capacity allows Trucenta to produce a diverse range of high-quality cannabis products.
Processing and Manufacturing
Trucenta's processing lab is recognized as Michigan's largest cannabis oil extraction facility by capacity. This highlights its commitment to innovation and efficient product development.
The company manufactures and wholesales proprietary brands, including:
- Dazed Extracts
- Godflower
- Sweet Spot
These ensure a consistent supply of premium products to the market.
Retail Operations
In retail, Trucenta operates under the BREEZE brand. The first recreational provisioning center opened in Hazel Park, MI, on March 8, 2020. This center was the first recreational provisioning location in Oakland County.
A second BREEZE store opened in Battle Creek, MI, in September 2021. It is located adjacent to their outdoor cannabis farm.
Recognition and Leadership
Trucenta is recognized as an Elite Seller on the Leaflink platform, a testament to its high sales volume, exceptional acceptance rates, and a robust product selection.
The leadership team includes CEO Zoran Bogdanovic, who has played a key role in guiding Trucenta's growth and ongoing success.
Mission and Industry Impact
With a mission to make cannabis accessible, affordable, and acceptable, Trucenta continues to shape the Michigan cannabis industry.
The company focuses on setting standards and creating opportunities within the community.
Locations
- Detroit, MI, USA