Sprinkles Cupcakes, founded in 2005 by Candace and Charles Nelson, is renowned as the world's first cupcake bakery. The couple, both former investment bankers, sought to elevate the humble cupcake into a gourmet experience.

Their inaugural store, located in Beverly Hills, California, quickly gained popularity, selling 2,000 cupcakes in its first week.

Sprinkles offers a diverse range of baked goods, including cupcakes, cookies, brownies, and layer cakes. Their cupcakes are crafted with high-quality ingredients such as sweet cream butter, pure Madagascar Bourbon vanilla, and Callebaut chocolate.

The bakery is also known for its innovative offerings like vegan and gluten-free cupcakes, as well as dog-friendly treats.

In 2012, Sprinkles introduced the Cupcake ATM, a 24-hour automated machine that dispenses freshly baked cupcakes, providing customers with convenient access to their favorite treats at any time.

Over the years, Sprinkles has expanded its presence across the United States, including multiple key cities and neighborhoods.

Locations

Beverly Hills, CA
Dallas, TX
Georgetown, DC
The Grove, Los Angeles, CA
Downtown Los Angeles, CA
Westlake Village, CA
Houston, TX
La Jolla, CA
New York City, NY
Palo Alto, CA
Scottsdale, AZ
Las Vegas, NV
Tampa, FL
San Ramon, CA
Newport Beach, CA
Additionally:
- Glendale, CA, USA
- San Francisco, CA, USA
- Hawthorne, CA, USA
- Burbank, CA, USA

In addition to its physical locations, Sprinkles offers nationwide shipping, allowing customers to enjoy their products from the comfort of their homes. The bakery also provides online ordering for local pickup and delivery, catering to a wide range of customer preferences.

Sprinkles has garnered a loyal following, including celebrity endorsements from figures like Oprah Winfrey, Barbra Streisand, Tyra Banks, Katie Holmes, Paris Hilton, Blake Lively, Ryan Seacrest, Tom Cruise, and Jake Gyllenhaal.

As of July 2025, Sprinkles continues to innovate and expand, offering new flavors and products to delight its customers. Their commitment to quality and customer satisfaction remains at the forefront of their operations.

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