Shaker & Spoon

Shaker & Spoon is a Brooklyn-based company that offers a monthly cocktail subscription service. It delivers curated kits to enthusiasts eager to craft bar-quality drinks at home. Each box features original recipes developed by award-winning bartenders, accompanied by unique, hard-to-find ingredients.

The kits contain everything needed to create 12 cocktails (four each of three recipes), excluding the alcohol itself. This approach allows subscribers to select their preferred spirits, accommodating various tastes and dietary preferences.

Company History

Founded in 2015 by designers Anna Gorovoy and Mike Milyavsky, Shaker & Spoon was born out of a desire to simplify the cocktail-making process and reduce waste from unused ingredients. The founders recognized the challenge of sourcing specialty items for complex recipes and the disappointment of unsuccessful attempts.

By providing all necessary components (minus the alcohol), they enable subscribers to confidently recreate sophisticated cocktails at home.

Community Engagement

Beyond the monthly kits, Shaker & Spoon fosters a vibrant community through its exclusive Facebook group, which boasts over 16,000 members. This platform serves as a hub for enthusiasts to share experiences, participate in virtual and in-person events, and access additional resources like curated playlists and food pairing suggestions.

The company's commitment to community engagement has been instrumental in building a loyal and active subscriber base.

Funding and Growth

In September 2021, Shaker & Spoon secured a significant revenue-based investment from Decathlon Capital Partners, totaling in the seven figures. This funding supported new product offerings, enhanced customer experience, and fueled the company's growth.

The investment structure allowed Shaker & Spoon to access capital without diluting ownership, with repayment tied to future revenue.

Acquisition

In 2023, Shaker & Spoon was acquired by ShakeStir, the parent company of Cocktail Courier and Thirstie. This strategic acquisition aimed to strengthen ShakeStir's position in the at-home cocktail market by integrating Shaker & Spoon's curated cocktail experiences with industry-leading e-commerce solutions.

The combined entity offers a comprehensive ecosystem for cocktail enthusiasts and brands alike.

Location and Operations

Shaker & Spoon's headquarters are located at 71 Commerce St, Brooklyn, NY 11231. The company operates primarily through its online platform.

Key locations and operations include:

• Brooklyn, NY, USA – company headquarters and main base of operations

Shaker & Spoon delivers subscription boxes to customers across the United States. By focusing on quality, community, and innovation, the company continues to redefine the at-home cocktail experience, making it accessible and enjoyable for all.