Philip Morris International

Philip Morris International (PMI) is a leading global tobacco company headquartered in Stamford, Connecticut, USA. Established in 1847, PMI has evolved to become a prominent player in the tobacco industry, with a significant presence in approximately 170 markets worldwide.

In recent years, PMI has undergone a significant transformation, shifting its focus from traditional combustible tobacco products to innovative, smoke-free alternatives. This strategic pivot aims to provide adult smokers with better choices and to reduce health risks associated with smoking.

As of June 30, 2025, approximately 41% of PMI's total net revenues were derived from its smoke-free business, reflecting the company's commitment to this new direction.

Flagship Products

One of PMI's flagship smoke-free products is IQOS, a heated tobacco system that heats tobacco instead of burning it. This process significantly reduces harmful chemical production compared to traditional cigarettes.

By the end of 2023, IQOS had surpassed Marlboro in net revenue, underscoring its growing popularity among adult smokers seeking alternatives to conventional tobacco products.

Another notable product is ZYN, an oral nicotine pouch offering a smokeless experience. In early 2025, ZYN became the first nicotine pouch authorized by the U.S. Food and Drug Administration (FDA) through a "premarket tobacco product application," indicating its potential role in public health.

Investment and Additional Offerings

PMI has invested over $14 billion since 2008 in developing, scientifically substantiating, and commercializing smoke-free products. Its expanded product offerings include:

• VEEV, an electronic cigarette brand introduced in 2020
• General, a brand of snus

Commitment to Sustainability and Responsibility

In addition to product innovation, PMI is committed to sustainability and social responsibility. The company has implemented initiatives to reduce its environmental impact and support local communities.

This includes investing in certifying tobacco from regions like Extremadura, Spain, for use in its smoke-free devices, ensuring local farmers meet strict technical and scientific standards.

Locations

As of August 2025, PMI operates in numerous countries, including the United States, where it maintains offices in:

• Stamford, Connecticut
• Denver, Colorado

Globally, PMI's smoke-free products are available in 97 markets, providing adult smokers with alternatives to traditional tobacco products.

Future Outlook

Through ongoing commitment to innovation, sustainability, and public health, Philip Morris International is actively working towards a smoke-free future, aiming to phase out cigarettes completely by 2030.