Peapod Digital Labs

Peapod Digital Labs is the digital, e-commerce, and commercial engine for Ahold Delhaize USA, a leading grocery retail group. Established in 2018 and headquartered in Chicago, Illinois, Peapod Digital Labs drives the U.S. e-commerce and digital strategies for local grocery brands such as Food Lion, Giant Food, The GIANT Company, Hannaford, and Stop & Shop.

The company leverages extensive retail experience and technological expertise to deliver services aimed at enhancing the omnichannel grocery shopping experience. These services include:

• E-commerce Strategy Development: Crafting and implementing digital strategies that engage consumers across platforms, ensuring a seamless shopping experience regardless of when, where, or how they shop.
• Digital Capabilities Enhancement: Augmenting customer-centric online and mobile technologies, driving digitization and personalization to meet consumer needs.
• Personalized Marketing: Utilizing data science and analytics to deliver personalized communications, digital offers, and promotions, fostering stronger customer relationships and loyalty.
• E-commerce Fulfillment and Delivery: Implementing advanced fulfillment solutions, including route optimization and last-mile delivery, to ensure timely and efficient order fulfillment.

Peapod Digital Labs emphasizes inclusivity and innovation within its culture, fostering an environment of agility, inclusivity, and fun. Women hold positions at all levels, from senior leadership to frontline developers, reflecting its diverse and welcoming employee base.

In August 2021, the company launched an Accelerator program for diverse-owned suppliers. This initiative aims to build supplier diversity awareness and adoption across Ahold Delhaize USA brands, highlighting Peapod Digital Labs' commitment to promoting diversity and inclusion in grocery retail.

Company Size and Revenue

As of March 2024, Peapod Digital Labs has approximately 879 employees across North America and Asia, with an annual revenue of $750 million.

Locations

• Chicago, Illinois, USA (Headquarters)
• Portland, ME, USA

In summary, Peapod Digital Labs plays a pivotal role in advancing the digital and e-commerce capabilities of Ahold Delhaize USA's grocery brands. The company strives to create a better omnichannel experience for the dynamic grocery shopper.