Merlin Entertainments is a global leader in location-based family entertainment, operating over 140 attractions across 24 countries and four continents. The company is renowned for its diverse portfolio of iconic brands and attractions, including LEGOLAND Parks, Madame Tussauds, SEA LIFE, The Dungeons, and The London Eye.

LEGOLAND Parks

LEGOLAND Parks are immersive theme parks designed primarily for families with children aged 2 to 12. These parks feature interactive rides, shows, and building experiences centered around the LEGO brand.

Notable locations include LEGOLAND California Resort in Carlsbad, California, and LEGOLAND Florida Resort in Winter Haven, Florida.

Midway Attractions

Merlin's Midway Attractions are high-quality, branded indoor experiences typically located in city centers, shopping malls, or resorts. These attractions offer a shorter dwell time, usually 1-2 hours, and include:

Madame Tussauds: Interactive wax museums featuring lifelike figures of celebrities and historical figures. Locations include Madame Tussauds Hollywood and Madame Tussauds New York.
SEA LIFE: Aquariums showcasing marine life from around the world. Notable locations include SEA LIFE San Francisco and SEA LIFE Orlando.
The Dungeons: Immersive, theatrical experiences that delve into the darker history of various cities. Locations include The Dungeons in London, New York, and San Francisco.
The London Eye: A giant observation wheel offering panoramic views of London.

Resort Theme Parks

Merlin also operates large multi-day outdoor destinations that incorporate on-site themed accommodations. These resorts provide a comprehensive experience for guests, combining attractions with themed hotels and entertainment.

Examples include Alton Towers Resort in the UK and Gardaland Resort in Italy.

Recent Developments

In November 2024, Merlin Entertainments announced a collaboration with Mojang Studios to create Minecraft-themed attractions in the US and UK, with plans to expand globally.

This partnership aims to bring the popular video game to life through immersive experiences in Merlin's theme parks.

Locations in the United States

Merlin Entertainments operates several attractions across the United States, including:

LEGOLAND California Resort: Located in Carlsbad, California, this resort features a theme park and water park.
LEGOLAND Florida Resort: Situated in Winter Haven, Florida, this resort includes a theme park and water park.
Madame Tussauds Hollywood: An interactive wax museum in Los Angeles, California.
SEA LIFE San Francisco: An aquarium located in San Francisco, California.
The Dungeons San Francisco: An immersive experience exploring the city's dark history.
The London Eye: An observation wheel located in Orlando, Florida.
Additional US locations:

Burbank, CA
East Rutherford, NJ
Glendale, CA
Hoboken, NJ
Los Angeles, CA
Lewisville, TX
Yonkers, NY
Kansas City, MO
Orlando, FL
Tempe, AZ
Fort Worth, TX
Las Vegas, NV
Columbus, OH

These attractions offer a variety of experiences for visitors, from interactive exhibits to thrilling rides, all under the renowned Merlin Entertainments brand.

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