James Avery Artisan Jewelry is a family-owned company based in Kerrville, Texas, renowned for its handcrafted jewelry that embodies faith, meaning, and connection. Established in 1954 by James Avery, the company began by selling jewelry from a wooden box at local summer camps, earning him the nickname "Jeweler in the Hills."

Over the decades, James Avery Artisan Jewelry has grown into a prominent retailer with over 120 stores across Texas, Georgia, Louisiana, and Oklahoma.

Product Range and Craftsmanship

The company's product range includes a diverse selection of jewelry pieces such as rings, bracelets, necklaces, charms, and earrings. Crafted from high-quality materials like sterling silver, 14K and 18K gold, bronze, and gemstones, each item is designed to be both meaningful and enduring.

A significant portion of their jewelry is produced in Texas, with workshops located in Kerrville, Comfort, Hondo, and Corpus Christi. This commitment to local craftsmanship ensures that more than 90% of their pieces are made in the United States.

Customization Options

Customization is a cornerstone of James Avery's offerings. Customers can personalize their jewelry through engraving, adding initials, birthstones, or other meaningful elements.

The company also provides a "Create Your Own" feature on their website, allowing customers to design unique pieces that reflect their personal style and sentiments.

Retail and Online Presence

In addition to its extensive retail presence, James Avery Artisan Jewelry maintains a robust online store where customers can browse and purchase products. They offer services like Buy Online, Pick Up in Store, along with sizing guides and wish lists to enhance the shopping experience.

Their active social media presence on platforms such as Facebook, Instagram, and LinkedIn keeps customers informed about new releases, trends, and behind-the-scenes content.

Community Engagement

James Avery Artisan Jewelry is dedicated to community engagement and charitable giving. The company supports various programs featuring fundraising, grants, partnerships, and educational initiatives, reflecting its commitment to making a positive impact beyond the jewelry industry.

Locations

As of August 2025, James Avery Artisan Jewelry operates over 120 stores across Texas, Georgia, Louisiana, and Oklahoma. Notable locations include the flagship store and visitor center in Kerrville, Texas, which offers an in-depth glimpse into the company's history and craftsmanship.

Other locations include stores in Dallas, Pleasanton, and Weslaco, Texas, as well as Amarillo, TX, USA.

Kerrville, Texas (flagship store and visitor center)
Dallas, Texas
Pleasanton, Texas
Weslaco, Texas
Amarillo, TX, USA

For those interested in exploring James Avery's designs, visiting a local store or browsing their online platform provides an opportunity to experience the artistry and personal touch that define the brand.

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