Hotel Equities is a premier hotel management and development firm renowned for its excellence in hospitality operations. It boasts a diverse portfolio of approximately 300 hotels, resorts, and outdoor hospitality destinations.

The company operates across the United States, Canada, the Caribbean, and Latin America, delivering tailored experiences for various market segments.

Portfolio and Property Types

The firm's portfolio includes a wide range of property types such as full-service, select-service, independent, lifestyle, and resort assets. This diversity allows Hotel Equities to meet the needs of both guests and owners effectively.

Strategic Merger and Growth

In May 2025, Hotel Equities announced a strategic merger with Springboard Hospitality, a leader in managing independent, lifestyle, and resort properties. This merger combined the strengths of both organizations.

The combined entity now manages a broad portfolio of properties across urban, resort, and outdoor destinations throughout the U.S., Canada, the Caribbean, and Latin America.

Services Offered

The company's services include:

Hotel management and development
Third-party management with operational best practices covering revenue management, housekeeping, maintenance, and food service
Strategic alliances and financing options
Development services spanning all hotel segments

These services create profitable ventures for investors and optimize property operations.

Industry Recognition

Hotel Equities has earned multiple awards, including the J.W. Marriott Jr. Guest Experience Award for outstanding operations. Founder and chairman Fred Cerrone received the Award for Excellence & Inspiration at the 2023 Hunter Hotel Investment Conference.

Additionally, the American Group Travel Awards named Hotel Equities the Best Hotel Management Company for Groups and Meetings based on public votes.

Locations

The company has offices in several key locations across North America such as:

Montgomery, AL, USA
Cedar Rapids, IA, USA
Columbia, SC, USA
Atlanta, Georgia
Calgary, Alberta
Edmonton, Alberta
Vancouver, British Columbia
Miami, Florida
Washington, D.C.
Fargo, North Dakota
Nashville, Tennessee
New York, New York
Seattle, Washington
Los Angeles, California
Honolulu, Hawaii

Summary

Hotel Equities stands as a leading hospitality operator and developer, offering a comprehensive suite of services. Its diverse portfolio spans multiple regions and property types, showcasing a commitment to excellence and strategic growth.

These initiatives continue to drive its success in the competitive hospitality industry.

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