GSW Sports, LLC, now known as Golden State, is a comprehensive sports and entertainment organization headquartered in San Francisco, California.

The company encompasses several prominent entities, including the Golden State Warriors, Golden State Valkyries, Santa Cruz Warriors, Golden State Entertainment, Thrive City, and the Chase Center.

Professional Sports Teams

The Golden State Warriors, established in 1946, are a professional basketball team competing in the NBA's Western Conference Pacific Division. They have a storied history, marked by multiple championships and dynamic gameplay.

The Golden State Valkyries, launched in 2025, represent the organization's expansion into the WNBA, providing a platform for elite women's basketball talent.

Santa Cruz Warriors serve as the NBA G League affiliate for the Golden State Warriors, offering a developmental stage for emerging players.

Entertainment and Venue Management

Golden State Entertainment manages various initiatives, including concerts and events at the Chase Center, a state-of-the-art arena in San Francisco.

Thrive City is a vibrant retail and dining district adjacent to the Chase Center, enhancing the fan experience with diverse offerings.

Rebranding and Corporate Strategy

In May 2025, the organization underwent a significant rebranding, unifying its diverse assets under the "Golden State" umbrella.

This strategic move reflects the company's evolution from a traditional sports franchise to a multifaceted sports and entertainment enterprise.

Community and Foundation

The Golden State Community Foundation supports education and youth development throughout the Bay Area, with expanded efforts across the Warriors and Valkyries audiences.

Both the Golden State Community Foundation and Generation Thrive have unveiled updated logos as part of the rebrand.

Merchandising and Retail

The Golden State Shop locations at Chase Center and Thrive City offer merchandise across both the Warriors and Valkyries brands.

New signage reflecting the Golden State Shop logo and cobranded graphics will be installed throughout the property soon.

Youth Programs and Camps

Golden State Sports Academy, powered by Rakuten, encompasses:

Warriors and Valkyries within Golden State Basketball Camp
Junior Golden State programming across the Bay Area
Valkyries Basketball Camp in Sacramento and the Central Valley

Campers will experience refreshed logos, updated social media handles, and new gear incorporating both Warriors and Valkyries branding beginning this summer.

Brand Identity

The Golden State icon features a bridge, symbolizing the collective brands across the enterprise.

It is accompanied by a versatile wordmark and a neutral color palette including black, white, and gold visible across the portfolio of brands.

Locations

San Francisco, CA, USA — headquarters and Chase Center arena

In summary, Golden State represents a dynamic and evolving organization seamlessly integrating professional sports teams, entertainment venues, community initiatives, and retail experiences, all unified under a single, cohesive brand.

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