PGA TOUR Superstore, operating as Golf & Tennis Pro Shop, Inc., is a leading specialty retailer in the United States, offering an extensive selection of golf and tennis equipment, apparel, and accessories. Established in 2003 and headquartered in Roswell, Georgia, the company has grown to become a prominent destination for sports enthusiasts seeking high-quality products and services.

The company provides a comprehensive range of products, including golf clubs, balls, bags, apparel, footwear, and various accessories. In addition to its retail offerings, PGA TOUR Superstore offers a suite of services designed to enhance the sporting experience.

These services include professional golf lessons, club fittings, and repair services, all aimed at helping customers improve their game and enjoy their sports more fully.

Locations

PGA TOUR Superstore operates numerous locations across the United States.

Schaumburg, Illinois
Downers Grove, Illinois
Milwaukee, WI, USA

The company has been actively expanding its physical presence by opening new locations in various states, signaling strong growth opportunities.

Company Values and Culture

As part of the Arthur M. Blank Family of Businesses, PGA TOUR Superstore strives to create a family atmosphere for all of its associates.

The company emphasizes core values such as putting people first, listening and responding, including everyone, innovating continuously, leading by example, and giving back to others.

This commitment to its people and expertise has made PGA TOUR Superstore one of the fastest-growing specialty retailers in the country.

Leadership

In July 2025, the company announced Troy Rice as its new CEO, effective September 2025.

Rice brings extensive big-box retail experience, having spent 16 years at The Home Depot and three years as CEO of Total Wine & More, where he nearly tripled sales from $2.5 billion to $6 billion and expanded store locations from 165 to 274.

Expansion Plans

Under Rice's leadership, PGA TOUR Superstore is pursuing aggressive expansion plans to grow from 77 stores to over 100 locations within the next two years.

The company aims for 10% annual growth through new store openings.

Recent expansions include first-time entries into markets like Detroit, Kansas City, and Nashville, with new states added such as Connecticut and Missouri in 2025.

Innovative Retail Experience

PGA TOUR Superstore integrates technology and experiential retail into every location.

Each store features:

Certified teaching professionals
State-of-the-art swing simulators
Hitting bays and expansive putting greens
In-house club making and repair facilities

The company provides nearly 50,000 golf lessons annually and conducts more than 100,000 club fittings.

In response to evolving consumer demands, PGA TOUR Superstore has expanded into the home simulation market with curated DIY in-home golf simulators.

Through its dedication to quality products, exceptional customer service, and continuous innovation, PGA TOUR Superstore continues to inspire golfers and tennis players nationwide to play better and enjoy their sports to the fullest.

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